Start of M1200 production
 

Posted via Ducati on FB...

"Yesterday here at the factory the very first Monster 1200 came out of the production line, an event that is technically named SOP (Start of Production). As a tradition, the SOP of every new model is celebrated with a small ceremony: CEO Claudio Domenicali and Production Director Silvano Fini turn on the new bike and they “baptize” it with sparkling wine. Countdown for arrival at dealerships starts now!"

You would think a burnout would be in order if not a doughnut :)

Cant ever imagine ANY of this being done at Honda, Yamaha etc...