| The japanese approach of new models every time the sun rises is based on planned obsolescence, the neophiliacs just can't resist the latest and greatest.
Think I'm spouting Borrocks, maybe but, try reading page 52 of the 10th June 2006 issue of New scientist. Its a very interesting read and gives an insight into the "throw away" society some claim we live in now.
Whats all this got to do with Ducati, well the marketeers might say the "profile" of Ducati owners is very different to that of UJMs.
Ultimately some claim you are genetically pre disposed to buy the bike you do and/or not want or must have the latest model.
Ray. |