Eamonn I had no problem with the informative and useful post.
I just felt the post left me unaware of who paid for the item, It felt more like a product placement scene with direct link to a retailer at the end of it.
With words like, a company looking to have stuff reviewed and a sample arrived in the post, this did not look like a DSC member went and bought a seat found it out to be really good and told his fellow DSC'ers they should get one too.
I hope no offence was taken.
After having looked at it again, it still looks like free adverstising via product placement, when I believe advertisers pay to be on the site and offer members discounts, this retailer did not.