Ducati Sporting Club UK
Ducati Press Releases
Information from the Factory and Ducati UK.
ALL content published here is copyright of Ducati and cannot be used without their express permission.
 
 
Thread Tools Search this Thread Display Modes
  #1  
Old 23-Sep-2011, 00:05
webteam's Avatar
DSC Member webteam webteam is offline
The Webteam
DSC Club Rep
Webteam
Ducati Meccanica
Bikes: A Virtual Ducati
 
Posts: 2,192
Join Date: Mar 2000
Post Diavel Scoops MCN's Machine of the Year and Cruiser of the Year Awards 2011



Diavel Scoops MCN's Machine of the Year and Cruiser of the Year Awards 2011

The Ducati Diavel has been named as MCN’s Machine of the Year 2011 at a glittering awards ceremony attended by the heads of the Motorcycle Industry and the MCN team.

The Diavel took the prestigious award despite stiff competition from other manufacturers, but it was its ‘rule-changing’ and ability to ‘redefine the cruiser class’ that impressed the MCN judges.

Motorcycle News Editor and head of the awards judging panel was ‘blown-away’ by the Diavel and commented: “There was no hesitation here because I have never known a bike exceed expectations by such as huge margin. It has massive presence as a cruiser and should clearly appeal in an entirely new market for Ducati, yet the performance and the feel of the bike is fabulous. It’s easy to forget it also has a world-leading electronics package which otherwise would have been five years away in this sector.”

The Diavel has not only exceeded MCN’s expectations but also Ducati UK’s with sales surpassing initial forecasts and continuing to do so.

Tim Maccabee, Managing Director of Ducati UK collected the award and spoke of his delight at receiving the award: “Receiving this award for the Diavel endorses our experience in the market, both in the UK and around the world. When people test ride a Diavel they invariably want one and demand and has been high since the launch.”

Ducati has continued to innovate and build on the relationship with AMG by recently introducing the Diavel AMG Special Edition, the flagship model for the Diavel family.

The Diavel is available to test ride at official Ducati dealers across the UK, for information regarding your nearest dealer visit www.ducatiuk.com



If you experience any problems or have suggestions on improvements whilst visiting our website, please contact the Webteam by Personal Message or by emailing us.
Quote+Reply
  
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes
Postbit Selector
Switch to Vertical postbit Use Vertical Postbit

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Recent Posts - Contact Us - DSC Home - Archive - Top
Powered by vBulletin 3.5.4 - Copyright © 2000 - 2024, Jelsoft Enterprises Ltd. - © Ducati Sporting Club UK - All times are GMT +1. The time now is 10:05.