They have been deliberately keeping his profile quiet to help him keep his feet on the ground.
After assessing him via interviews at high profile events they have decided to up the attention a bit.
The GP academy have been really good actually, very strict but teaching them media skills as well as mentoring their riding.
He really is amazingly gifted and has been lucky enough to spend a week with sete (to teach them to 'back it in' on super moto's) etc...
They entered him into one of europes biggest off road events as part of his fittness regime (over 3000 riders) and he bloody won!!
I was with him at the donnington gp chatting away and you suddenly catch yourself thinking...hang on, this kids only 14! its as if your sitting with one of your mates.
Great insight into the professional racers life etc...bike set up etc...
Touch wood, if he stays healthy and keeps his feet on the ground he will go far.