Ducati Sporting Club UK > General > Idle Chat > Audi to buy Ducati

[Bionicle]

Audi to buy Ducati – the four rings expands from four wheels.

Audi has struck an exclusive deal giving it first rights to buy Italian superbike manufacturer Ducati, CAR can reveal.

The exclusivity deal gives Audi until mid April when the deal will likely be finalised, according to high-ranking sources contacted by CAR.

Ducati's liabilities are around €200 million [earlier report said €800 million, this has been corrected], and our sources suggest the total purchase price is about €250m-€300m.

This is a bold move by Audi, which sees the long-term advantage in moving into two wheels as well as four.


Full story
http://www.carmagazine.co.uk/News/Se...m-four-wheels/

[ChrisBushell]

Originally Posted by Bionicle

Audi to buy Ducati – the four rings expands from four wheels.

Audi has struck an exclusive deal giving it first rights to buy Italian superbike manufacturer Ducati, CAR can reveal.

The exclusivity deal gives Audi until mid April when the deal will likely be finalised, according to high-ranking sources contacted by CAR.

Ducati's liabilities are around €200 million [earlier report said €800 million, this has been corrected], and our sources suggest the total purchase price is about €250m-€300m.

This is a bold move by Audi, which sees the long-term advantage in moving into two wheels as well as four.


Full story
http://www.carmagazine.co.uk/News/Se...m-four-wheels/

Thats likely to put Mercedes nose out of joint or could the Italians be trying to start a bidding war?

Audi have done a strling job with Lamorghini since they acquired it a few years back, producing some nutty cars, retaining the essential Italian feel, but I beleve actually managing to make money!