Ducati Sporting Club UK > General > Idle Chat > Ducati apparel

[Col996s]

Having attended this weekends Moto GP I was surprised at the number of people who wear Ducati apparel.
My guess is that the Rossi branded stuff is not necessarily worn by Ducati owners but just Rossi fans in general who have followed him from Yamaha.
But the rest who wear Ducati stuff, do you think that they are Ducati owners? If they are then there are a lot of Ducati bikes out there.

[007]

Hello Col,

I guess you're right, more aspiration than owenrship.

Regards,

James

[bradders]

I reckon you will find there's loads of them out there, ducati owners that is.

Personally other than a bum bag i own nothing with ducati on it

[Paul996]

I own loads of stuff with Ducati on it, including a Ducati

[antonye]

Does it matter?

Ducati is an "inspirational" brand, so owning the clothing without owning the bike is all part of the company marketing. Federico Minoli (the previous Ducati CEO) called this the "Harley-Davidson" effect - HD make more money through selling t-shirts than they do motorcycles

[ChrisBushell]

Originally Posted by antonye

Does it matter?

Ducati is an "inspirational" brand, so owning the clothing without owning the bike is all part of the company marketing. Federico Minoli (the previous Ducati CEO) called this the "Harley-Davidson" effect - HD make more money through selling t-shirts than they do motorcycles

And HD have seen their bikes sales go through the floor in the last 12 months!

[Cranker V2]

Thats because one wipe and the T-shirt is ruined!