Scrambler Ducati to receive its world premiere at Intermot 2014
- Presentation scheduled for 6 pm on September 30 in Cologne
- The inventive Scrambler Ducati launch campaign continues with the opening of an Instagram page
- Scrambler Ducati will be available in Dealerships early in 2015
The Scrambler Ducati will be unveiled at Intermot 2014. As anticipated, this iconic bike will be presented at the end of the press-only day at the Cologne motorshow, Tuesday, 30 September, 2014. Starting from 6 pm, at the Ducati stand, all members of the press attending Intermot 2014 will finally get the chance to admire the Scrambler; in any case, the unfolding of the innovative Scrambler launch campaign can be followed via the dedicated website at www.scramblerducati.com
Scrambler Ducati is not a vintage motorcycle: it is, rather, the contemporary interpretation, in post-heritage style, of the legendary bike produced in the 1970s, exactly as if Ducati had never stopped producing it.
With the Scrambler, Ducati has created a whole new world: this bike is all about freedom of expression, fun and sharing, which is why Scrambler Ducati is on all the major social networks. Now, after Tumblr (www.scramblerducati.com
), Facebook (facebook.com/scramblerducati) and Vimeo (vimeo.com/user28787550), the new bike is on Instagram (instagram.com/scramblerducati). This popular photograph-based network will soon see the publication of a series of artistic impressions featuring the Scrambler and some of the projectís technical and creative staff members. Every day, up to September 30, an image with a protagonist and a detail of the bike will be posted, all in perfect Scrambler style.
The Scrambler will be on sale in Ducati Dealerships starting from early 2015.