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10-Aug-2018, 09:32
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Record attendance at 10th edition of World Ducati Week
91,596 attendees in three days: the 10th edition of the WDW beats all previous records by over 10,000 Ducatisti
Races, shows, music, emotions and tens of thousands of motorcycles close the Ducati weekend at the Misano World Circuit “Marco Simoncelli”
The "Race of Champions" which thrilled fans on Saturday continues with the auction of 13 Panigale V4 S motorcycles raced by the Ducati riders on eBay
Misano Adriatico, Rimini, 23 July 2018 - The 10th edition of World Ducati Week, the international gathering that brings the Ducati community together every two years, ended with a record turnout. WDW2018 engaged and excited tens of thousands of motorcyclists coming from all over the world, meeting at the Misano World Circuit “Marco Simoncelli” from 20 to 22 July to celebrate and share their enthusiasm for Ducati.
An incredible number of people and lots of motorcycles made this unique celebration even greater. In three days there were 91,596 attendees at the Misano World Circuit, exceeding the previous record of 81,000 attendees set in 2016 by 13%. The participants travelled to the Adriatic Riviera from five continents, representing 73 countries. While 60% of the riders were Italian, the remaining 40% are evidence of the power and appeal of the Ducati brand around the world. Of particular note were Ken Lu and Lv Fei, the two Chinese riders who rode their Multistrada 1200 Enduro from Xinjiang (China) to Bologna in only seven days. The journey across continents was an extraordinary undertaking which saw them travel 7,575 km through 10 countries to arrive at Misano Adriatico.
Many activities and opportunities make WDW2018 a unique event. Meetings and autograph sessions with Ducati riders, riding courses and test rides of new motorcycles, taxi drives on the track with high performance Lamborghini, Audi and Seat cars, technical courses at Ducati University, performances by stuntmen and laps on the track all take place. Many thematic areas, each with different activities and atmospheres, include the colourful "Land of Joy" of the Ducati Scrambler world, the Monster Village (celebrating the iconic bike's 25th anniversary), an area dedicated to the Panigale and the Multistrada Experience featuring Carlin Dunne's Multistrada 1260 Pikes Peak, winner of Pikes Peak 2018 race.
The exclusive "preview room," prepared just for WDW2018 participants, also aroused great interest and long queues, giving visitors a preview of one of Ducati's new motorcycles for 2019.
The event surface area was impressive, including a total of about 90,000 square metres inside the Misano World Circuit “Marco Simoncelli”, 75,000 in the paddock and more than 15,000 dedicated to the off-road area and Ducati Scrambler Flat Race & School and DRE Safety.
One of the most exciting moments of this edition of WDW took place at 1 pm on Saturday, 21 July when the "Race of Champions" started, preceded by a spectacular flyover of the Frecce Tricolori aerobatic team. The race featured 12 Ducati MotoGP and SBK Champions competing on the Misano circuit riding the Panigale V4 S, specially prepared with racing configuration and customised liveries. A show without equal that only Ducati could offer. A real race that was won by Michele Pirro, followed by Rabat, Forés, Miller, Melandri, Rinaldi, then Dovizioso, Siméon, Petrucci, Lorenzo, Abraham and Bayliss to complete the exceptional line-up of the "Race of Champions".
Ducati also decided to give to fans all over the world the chance to buy the 13 Panigale V4 S bikes from the "Race Of Champions" (including the one prepared for Chaz Davies, unable to participate due to an accident during training, and therefore replaced by Xavier Siméon) through a public auction on eBay. A dream that becomes reality for the fans of the brand starting at 6 pm on Saturday afternoon, an incredible number of bids being made on the motorcycles before the auctions end on Saturday, 28 July at 6 pm.
Saturday night the music of Radio Deejay and the Street Clerks band provided an entertaining and engaging evening on the stage set up in Piazzale Roma in Riccione. Claudio Domenicali and the Ducati riders greeted all the Ducatisti, receiving in turn tributes of affection and esteem from the large audience. The stage was then left to Nina Zilli and her music, another gift for the participants of World Ducati Week and for the large audience in Riccione, all engaged in a weekend dedicated to “desmodromic sound".
All Ducati employees were actively involved in planning the event, and during the weekend of the WDW, which this year included more than 250 people from the company (managers, engineers, technicians and employees) as part of the organisational staff.
Ducati was able to count on the collaboration of the Municipality of Misano, as well as the Municipalities of Rimini, Cattolica and Riccione, not to mention the government of the Republic of San Marino, which organised and supported the evening events. Last, but certainly not least given its key role, the Marco Simoncelli Misano World Circuit which has hosted all editions of the WDW right from the start.
These are the numbers of WDW2018:
10,250 laps on the track completed by cars and motorcycles during WDW2018
43,000 photos taken by staff photographers (900 GB of photos)
72 hours of video shot by the staff during the three days of the event
73 nations of origin of the 91,596 WDW2018 participants
147 DOCs (Ducati Owners Clubs) present at WDW2018, from 33 countries, 5 continents
249 different activities carried out during the three days
30 minutes, the time it took for the parade of Ducati motorcycles to exit the Marco Simoncelli Misano World Circuit as it departed for Rimini
18 hours of DRE Safety
24 hours of DRE Enduro (with Multistrada 1200 Enduro)
40 bikes available for test rides, for a total of 1,200 test rides
500 tests using the Air Force flight simulator in the paddock
6,000 photo portraits taken of the Monsteristi
15 special Monster bikes selected for the "Garage Contest"
10 motorcycle finalists at the Heritage Contest
8 Audi R8, 3 Seat Cupra TCR and 4 Lamborghini Huracán Performante vehicles available to the public for a taxi drive on the track
2 Desmosedici GP "MotoX2" twin-seaters on the track with Randy Mamola and Franco Battaini for laps on the track dedicated to the
WDW2018 participants
1 World Ducati Wedding celebrated by Chaz Davies and 2 marriage proposals made at the WDW
388 Ducati and Ducati Scrambler flags at WDW2018
3 Live bands in the paddock
3 hours of live music during the "Sound of Passion Night": Linus, Street Clerks, Nina Zilli, DJ Alex Farolfi
Digital Ducati numbers:
WDW2018 dedicated website with 45 pages for a total of 612,000 page views since going online
Instagram: Impressions: 17 million, Reach: 13 million
During WDW2018 the official account exceeded 800,000 followers
Facebook: Impressions: 22,898,694, Reach: 14,949,151
WDW2018 App downloads: 13,105
Race of Champions live stream: reached 631,477 people
SKY live broadcast: 2 hours
Facebook stream: 2 h 22 m 06 s Race of Champions (+ 1 h 17 m 34 s Flat Track, for a total of 3.5 hours of live streaming)
"Race Of Champions" numbers:
142 Ducatisti guests in the "Race of Champions" starting grid
13 Panigale V4 S motorcycles made with unique liveries
15 world titles at the WDW of which 11 in the "Race Of Champions"
Land of Joy numbers:
300 sessions of Flat Track School
150 hours playing basketball
240 hours of non-stop music played on the Land of Joy stage
Two Ducati Scrambler Sixty2s made 750 spins in the Ducati Scrambler Silodrome
8 elimination challenges between the official Ducati riders at the Ducati Scrambler Flat Track Race
1,124,053 people reached by the Ducati Scrambler digital channels
103,450 people interacted with the Ducati Scrambler channels
100 hot-air balloon rides in the WDW2018 Land of Joy
Images:
https://media.ducati.com/dam/WDW2018_G011869-25_UC66838_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc5460e684bd0e5b8cd6b3ece2643e8e 4470f6132fdc037379ae4c27f88c150794c25b542c4cf9c76f cd5796e7d6d153de) https://media.ducati.com/dam/WDW2018_PB_20180719_07452_UC66837_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcf37180c45a95d94a8d41f5c18f8e16 569113adee3d1abbecb7da43240e43a4bf5800ce85c74a9916 010a5b45a24ba350) https://media.ducati.com/dam/WDW2018_G0109432_UC66836_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc241df50d84bf50bc948b1ad80cc43e 09dc5015fe8c14d60aa227f9041e140357ca1df3744f9f8f77 f0d92b2e2acecb58) https://media.ducati.com/dam/WDW2018_DSC_09271_UC66835_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcb5ee3e619bdb4b62764ffdae862bfc 21f362ce4a8c8f15aef759f044bb1e91d9542d22adb3efaf56 263f722db6409cf0) https://media.ducati.com/dam/WDW2018_LG568546_UC66834_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc8965c606a02185683a81a50f6f403a 3240e7a1808ca65724c2d6242d16c29c8bcae9e2cb5e0eac22 7217ef2903abaf1f) https://media.ducati.com/dam/WDW2018_DSC_10322_UC66833_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc1b79e6c34745cbb7236d27400c8a54 2ed5fa47acbab50b5b0e3498c27d0b85fc951ebaa1706df06c 32d3bbb818f30d7f) https://media.ducati.com/dam/WDW2018_G0116654_UC66832_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcc78cb5cad262589cda8436397eefd2 a756c1c2ca09bce74b3333e08b1d4804ff614c600561939f99 73e1dcb5ff1e0be5) https://media.ducati.com/dam/WDW2018_G010951-23_UC66831_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc86deb8a0e7b030a5c5424303ba6050 38046339c6565f1221f677f683bf0922bd2fc6c874e3a59802 1300a6a31e3e1a28) https://media.ducati.com/dam/WDW2018_AC122731_UC66830_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc1d4adaaa1ba16c85934c83b1ec873c ea98ec40546fd0a608a289e3eadfab3523a5164475d0a9579c 0b786b8ad4c54df4)
Videos:
https://media.ducati.com/dam/WDW2018_RACE+OF+CHAMPIONS_UC66974_Thumb.png (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcf897b21c0772c7b5a297dacbcf23b8 9b5a49b4cdfae558ca9abab81c6c70dbf4f72f07e12f56d51d 631238c519b84a80) https://media.ducati.com/dam/Concerto+Zilli+16.9_UC66842_Thumb.png (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc7b1397f066e26b7026e38276302507 1228a6b600a20bc13fa9f5321d30d9b0748727eff6cea36f54 3f53a5fb46a4f46a)
.::.
Record attendance at 10th edition of World Ducati Week
91,596 attendees in three days: the 10th edition of the WDW beats all previous records by over 10,000 Ducatisti
Races, shows, music, emotions and tens of thousands of motorcycles close the Ducati weekend at the Misano World Circuit “Marco Simoncelli”
The "Race of Champions" which thrilled fans on Saturday continues with the auction of 13 Panigale V4 S motorcycles raced by the Ducati riders on eBay
Misano Adriatico, Rimini, 23 July 2018 - The 10th edition of World Ducati Week, the international gathering that brings the Ducati community together every two years, ended with a record turnout. WDW2018 engaged and excited tens of thousands of motorcyclists coming from all over the world, meeting at the Misano World Circuit “Marco Simoncelli” from 20 to 22 July to celebrate and share their enthusiasm for Ducati.
An incredible number of people and lots of motorcycles made this unique celebration even greater. In three days there were 91,596 attendees at the Misano World Circuit, exceeding the previous record of 81,000 attendees set in 2016 by 13%. The participants travelled to the Adriatic Riviera from five continents, representing 73 countries. While 60% of the riders were Italian, the remaining 40% are evidence of the power and appeal of the Ducati brand around the world. Of particular note were Ken Lu and Lv Fei, the two Chinese riders who rode their Multistrada 1200 Enduro from Xinjiang (China) to Bologna in only seven days. The journey across continents was an extraordinary undertaking which saw them travel 7,575 km through 10 countries to arrive at Misano Adriatico.
Many activities and opportunities make WDW2018 a unique event. Meetings and autograph sessions with Ducati riders, riding courses and test rides of new motorcycles, taxi drives on the track with high performance Lamborghini, Audi and Seat cars, technical courses at Ducati University, performances by stuntmen and laps on the track all take place. Many thematic areas, each with different activities and atmospheres, include the colourful "Land of Joy" of the Ducati Scrambler world, the Monster Village (celebrating the iconic bike's 25th anniversary), an area dedicated to the Panigale and the Multistrada Experience featuring Carlin Dunne's Multistrada 1260 Pikes Peak, winner of Pikes Peak 2018 race.
The exclusive "preview room," prepared just for WDW2018 participants, also aroused great interest and long queues, giving visitors a preview of one of Ducati's new motorcycles for 2019.
The event surface area was impressive, including a total of about 90,000 square metres inside the Misano World Circuit “Marco Simoncelli”, 75,000 in the paddock and more than 15,000 dedicated to the off-road area and Ducati Scrambler Flat Race & School and DRE Safety.
One of the most exciting moments of this edition of WDW took place at 1 pm on Saturday, 21 July when the "Race of Champions" started, preceded by a spectacular flyover of the Frecce Tricolori aerobatic team. The race featured 12 Ducati MotoGP and SBK Champions competing on the Misano circuit riding the Panigale V4 S, specially prepared with racing configuration and customised liveries. A show without equal that only Ducati could offer. A real race that was won by Michele Pirro, followed by Rabat, Forés, Miller, Melandri, Rinaldi, then Dovizioso, Siméon, Petrucci, Lorenzo, Abraham and Bayliss to complete the exceptional line-up of the "Race of Champions".
Ducati also decided to give to fans all over the world the chance to buy the 13 Panigale V4 S bikes from the "Race Of Champions" (including the one prepared for Chaz Davies, unable to participate due to an accident during training, and therefore replaced by Xavier Siméon) through a public auction on eBay. A dream that becomes reality for the fans of the brand starting at 6 pm on Saturday afternoon, an incredible number of bids being made on the motorcycles before the auctions end on Saturday, 28 July at 6 pm.
Saturday night the music of Radio Deejay and the Street Clerks band provided an entertaining and engaging evening on the stage set up in Piazzale Roma in Riccione. Claudio Domenicali and the Ducati riders greeted all the Ducatisti, receiving in turn tributes of affection and esteem from the large audience. The stage was then left to Nina Zilli and her music, another gift for the participants of World Ducati Week and for the large audience in Riccione, all engaged in a weekend dedicated to “desmodromic sound".
All Ducati employees were actively involved in planning the event, and during the weekend of the WDW, which this year included more than 250 people from the company (managers, engineers, technicians and employees) as part of the organisational staff.
Ducati was able to count on the collaboration of the Municipality of Misano, as well as the Municipalities of Rimini, Cattolica and Riccione, not to mention the government of the Republic of San Marino, which organised and supported the evening events. Last, but certainly not least given its key role, the Marco Simoncelli Misano World Circuit which has hosted all editions of the WDW right from the start.
These are the numbers of WDW2018:
10,250 laps on the track completed by cars and motorcycles during WDW2018
43,000 photos taken by staff photographers (900 GB of photos)
72 hours of video shot by the staff during the three days of the event
73 nations of origin of the 91,596 WDW2018 participants
147 DOCs (Ducati Owners Clubs) present at WDW2018, from 33 countries, 5 continents
249 different activities carried out during the three days
30 minutes, the time it took for the parade of Ducati motorcycles to exit the Marco Simoncelli Misano World Circuit as it departed for Rimini
18 hours of DRE Safety
24 hours of DRE Enduro (with Multistrada 1200 Enduro)
40 bikes available for test rides, for a total of 1,200 test rides
500 tests using the Air Force flight simulator in the paddock
6,000 photo portraits taken of the Monsteristi
15 special Monster bikes selected for the "Garage Contest"
10 motorcycle finalists at the Heritage Contest
8 Audi R8, 3 Seat Cupra TCR and 4 Lamborghini Huracán Performante vehicles available to the public for a taxi drive on the track
2 Desmosedici GP "MotoX2" twin-seaters on the track with Randy Mamola and Franco Battaini for laps on the track dedicated to the
WDW2018 participants
1 World Ducati Wedding celebrated by Chaz Davies and 2 marriage proposals made at the WDW
388 Ducati and Ducati Scrambler flags at WDW2018
3 Live bands in the paddock
3 hours of live music during the "Sound of Passion Night": Linus, Street Clerks, Nina Zilli, DJ Alex Farolfi
Digital Ducati numbers:
WDW2018 dedicated website with 45 pages for a total of 612,000 page views since going online
Instagram: Impressions: 17 million, Reach: 13 million
During WDW2018 the official account exceeded 800,000 followers
Facebook: Impressions: 22,898,694, Reach: 14,949,151
WDW2018 App downloads: 13,105
Race of Champions live stream: reached 631,477 people
SKY live broadcast: 2 hours
Facebook stream: 2 h 22 m 06 s Race of Champions (+ 1 h 17 m 34 s Flat Track, for a total of 3.5 hours of live streaming)
"Race Of Champions" numbers:
142 Ducatisti guests in the "Race of Champions" starting grid
13 Panigale V4 S motorcycles made with unique liveries
15 world titles at the WDW of which 11 in the "Race Of Champions"
Land of Joy numbers:
300 sessions of Flat Track School
150 hours playing basketball
240 hours of non-stop music played on the Land of Joy stage
Two Ducati Scrambler Sixty2s made 750 spins in the Ducati Scrambler Silodrome
8 elimination challenges between the official Ducati riders at the Ducati Scrambler Flat Track Race
1,124,053 people reached by the Ducati Scrambler digital channels
103,450 people interacted with the Ducati Scrambler channels
100 hot-air balloon rides in the WDW2018 Land of Joy
Images:
https://media.ducati.com/dam/WDW2018_G011869-25_UC66838_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc5460e684bd0e5b8cd6b3ece2643e8e 4470f6132fdc037379ae4c27f88c150794c25b542c4cf9c76f cd5796e7d6d153de) https://media.ducati.com/dam/WDW2018_PB_20180719_07452_UC66837_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcf37180c45a95d94a8d41f5c18f8e16 569113adee3d1abbecb7da43240e43a4bf5800ce85c74a9916 010a5b45a24ba350) https://media.ducati.com/dam/WDW2018_G0109432_UC66836_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc241df50d84bf50bc948b1ad80cc43e 09dc5015fe8c14d60aa227f9041e140357ca1df3744f9f8f77 f0d92b2e2acecb58) https://media.ducati.com/dam/WDW2018_DSC_09271_UC66835_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcb5ee3e619bdb4b62764ffdae862bfc 21f362ce4a8c8f15aef759f044bb1e91d9542d22adb3efaf56 263f722db6409cf0) https://media.ducati.com/dam/WDW2018_LG568546_UC66834_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc8965c606a02185683a81a50f6f403a 3240e7a1808ca65724c2d6242d16c29c8bcae9e2cb5e0eac22 7217ef2903abaf1f) https://media.ducati.com/dam/WDW2018_DSC_10322_UC66833_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc1b79e6c34745cbb7236d27400c8a54 2ed5fa47acbab50b5b0e3498c27d0b85fc951ebaa1706df06c 32d3bbb818f30d7f) https://media.ducati.com/dam/WDW2018_G0116654_UC66832_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcc78cb5cad262589cda8436397eefd2 a756c1c2ca09bce74b3333e08b1d4804ff614c600561939f99 73e1dcb5ff1e0be5) https://media.ducati.com/dam/WDW2018_G010951-23_UC66831_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc86deb8a0e7b030a5c5424303ba6050 38046339c6565f1221f677f683bf0922bd2fc6c874e3a59802 1300a6a31e3e1a28) https://media.ducati.com/dam/WDW2018_AC122731_UC66830_Thumb.jpg (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc1d4adaaa1ba16c85934c83b1ec873c ea98ec40546fd0a608a289e3eadfab3523a5164475d0a9579c 0b786b8ad4c54df4)
Videos:
https://media.ducati.com/dam/WDW2018_RACE+OF+CHAMPIONS_UC66974_Thumb.png (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bcf897b21c0772c7b5a297dacbcf23b8 9b5a49b4cdfae558ca9abab81c6c70dbf4f72f07e12f56d51d 631238c519b84a80) https://media.ducati.com/dam/Concerto+Zilli+16.9_UC66842_Thumb.png (http://click.email-sf.ducati.com/?qs=a1015d4b89ac04bc7b1397f066e26b7026e38276302507 1228a6b600a20bc13fa9f5321d30d9b0748727eff6cea36f54 3f53a5fb46a4f46a)
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