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31-Mar-2019, 22:23
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The new Diavel 1260 receives the prestigious "Red Dot Design Award 2019" for its unmistakeable style
Ducati wins the "Red Dot: Best of the Best" award, the highest recognition assigned annually by this international contest
A third win for Ducati, following the successes of the 1199 Panigale in 2013 and the XDiavel S in 2016: a confirmation of the company's design excellence with the new Diavel 1260
The awards ceremony will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre
Borgo Panigale (Bologna, Italy), 25 March 2019 – The new Diavel 1260 has won one of the most prestigious international awards for design, the "Red Dot Award: Best of the Best" in the Product Design category.
Each year since 1955, the "Red Dot Design Award" has been assigned to the most original and worthy entries in terms of design and innovation. After evaluating over 5,500 products, a highly qualified jury made up of 40 international famous experts has assigned the new Diavel 1260 with the prestigious title "Red Dot Award 2019: Best of the Best".
This is the third winner for the Bologna-based company, following the previous awards won by two such iconic motorcycles as the 1199 Panigale in 2013 and the XDiavel S in 2016, showing how a Ducati bike can be an icon of style, innovation and performance.
Powerful and muscular, the new Diavel 1260 combines the performance of a maxi-naked with the ergonomics of a muscle cruiser. Its sophisticated design reinterprets the Diavel style in a contemporary key, and integrates a Testastretta DVT 1262 engine with 159 hp, the bike's real pulsing heart.
"It's never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride," commented Andrea Ferraresi, Ducati Style Centre Manager. "Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers."
The climax for this award is at the Red Dot Award gala ceremony, which will take place on 8 July at the Aalto Theatre in Essen, Germany, with an audience of 1200 invitees made up of the most notable representatives of international design.
The 2019 Red Dot Design Awards ceremony is part of a busy calendar – the coming months are in fact full of events dedicated to design and to the new Diavel 1260.
https://media.ducati.com/dam/08_DUCATI+DIAVEL+1260+S_UC68942_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031ddc9ccc25b73e9fa8c78950b423c38b d98a4cbd6c79078efcff7f5a5c8f3622b8fd1aad52f2b17f07 59e19b031e502163) https://media.ducati.com/dam/09_DUCATI+DIAVEL+1260+S_UC68941_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031dc8c8b142504fc6d772128909eccbe3 85051d09c2eec64de0d5dd43b932687ae64130bc3ca3c1eb10 e98869c6c82efce7) https://media.ducati.com/dam/43_DUCATI+DIAVEL+1260+S_UC68929_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031dd38a68306b288e34fac071af418d92 724151523734c8d676ba3aa0392eff9253e6c565aaec4ae141 326361a9b9f08292)
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https://media.ducati.com/dam/Diavel+1260+sketch_04_UC71954_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d80b2fe6945476d9e48be3c1ccff0db 5436e2d2d68ed9f048ddebca483f69292e3dd18191833bbafb 53a4e172a60a1864) https://media.ducati.com/dam/Diavel+1260+Clay+Model_05_UC71967_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d5235331e1de6822a2a86e33371a088 02d19dab093455ca9d834228b0a06bcc60ef94fbe66370ae84 c83fc0cfe56a1116) https://media.ducati.com/dam/Andrea+Ferraresi_Direttore+Centro+Stile+Ducati_UC7 1971_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d0d4ac483f91bbfd30b0f260d02a82c 826217343aa6d842aa7b0c068ad2f7c0970e6f444510eea3ae 79f636d96f2bc79b)
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The new Diavel 1260 receives the prestigious "Red Dot Design Award 2019" for its unmistakeable style
Ducati wins the "Red Dot: Best of the Best" award, the highest recognition assigned annually by this international contest
A third win for Ducati, following the successes of the 1199 Panigale in 2013 and the XDiavel S in 2016: a confirmation of the company's design excellence with the new Diavel 1260
The awards ceremony will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre
Borgo Panigale (Bologna, Italy), 25 March 2019 – The new Diavel 1260 has won one of the most prestigious international awards for design, the "Red Dot Award: Best of the Best" in the Product Design category.
Each year since 1955, the "Red Dot Design Award" has been assigned to the most original and worthy entries in terms of design and innovation. After evaluating over 5,500 products, a highly qualified jury made up of 40 international famous experts has assigned the new Diavel 1260 with the prestigious title "Red Dot Award 2019: Best of the Best".
This is the third winner for the Bologna-based company, following the previous awards won by two such iconic motorcycles as the 1199 Panigale in 2013 and the XDiavel S in 2016, showing how a Ducati bike can be an icon of style, innovation and performance.
Powerful and muscular, the new Diavel 1260 combines the performance of a maxi-naked with the ergonomics of a muscle cruiser. Its sophisticated design reinterprets the Diavel style in a contemporary key, and integrates a Testastretta DVT 1262 engine with 159 hp, the bike's real pulsing heart.
"It's never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride," commented Andrea Ferraresi, Ducati Style Centre Manager. "Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers."
The climax for this award is at the Red Dot Award gala ceremony, which will take place on 8 July at the Aalto Theatre in Essen, Germany, with an audience of 1200 invitees made up of the most notable representatives of international design.
The 2019 Red Dot Design Awards ceremony is part of a busy calendar – the coming months are in fact full of events dedicated to design and to the new Diavel 1260.
https://media.ducati.com/dam/08_DUCATI+DIAVEL+1260+S_UC68942_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031ddc9ccc25b73e9fa8c78950b423c38b d98a4cbd6c79078efcff7f5a5c8f3622b8fd1aad52f2b17f07 59e19b031e502163) https://media.ducati.com/dam/09_DUCATI+DIAVEL+1260+S_UC68941_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031dc8c8b142504fc6d772128909eccbe3 85051d09c2eec64de0d5dd43b932687ae64130bc3ca3c1eb10 e98869c6c82efce7) https://media.ducati.com/dam/43_DUCATI+DIAVEL+1260+S_UC68929_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031dd38a68306b288e34fac071af418d92 724151523734c8d676ba3aa0392eff9253e6c565aaec4ae141 326361a9b9f08292)
https://media.ducati.com/dam/42_DUCATI+DIAVEL+1260+S_UC68928_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d3f9ef5e822bf490300567fe2c45af1 70905be71c98c0be81e7fe367711952799cb6137d7a1980216 b70488ab14d6bdf8) https://media.ducati.com/dam/Ducati_Diavel_1260_S_UC70885_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d71753505ec7dda5af77d5bd1fc2519 3b6579c2574eacfb13804f25d42a4e7b707d33c84d560f803e 841a5289fc2d882c) https://media.ducati.com/dam/Diavel+1260+sketch_UC71957_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d84c5698d712cb395110c73169a3869 25288141461134ba464bb4e9846a8367624f681b1400db7706 cf4db9473c2b460b)
https://media.ducati.com/dam/Diavel+1260+sketch_04_UC71954_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d80b2fe6945476d9e48be3c1ccff0db 5436e2d2d68ed9f048ddebca483f69292e3dd18191833bbafb 53a4e172a60a1864) https://media.ducati.com/dam/Diavel+1260+Clay+Model_05_UC71967_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d5235331e1de6822a2a86e33371a088 02d19dab093455ca9d834228b0a06bcc60ef94fbe66370ae84 c83fc0cfe56a1116) https://media.ducati.com/dam/Andrea+Ferraresi_Direttore+Centro+Stile+Ducati_UC7 1971_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5f8409557d00031d0d4ac483f91bbfd30b0f260d02a82c 826217343aa6d842aa7b0c068ad2f7c0970e6f444510eea3ae 79f636d96f2bc79b)
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