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15-Apr-2019, 17:27
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Ducati and Diavel 1260 at Milan Design Week with the “Beautiful Boldness/Visionary Design” event
Ducati, Automobili Lamborghini, Pirelli, Zaha Hadid Design, Walter De Silva and Tom Dixon discuss beauty and audaciousness in design
The exclusive Diavel 1260 S Materico concept bike, specially built for the occasion, will remain on show at The Manzoni throughout Milan Design Week
Recent winner of the "Red Dot Award: Best of the Best", the new Diavel 1260 strengthens its style icon status
Borgo Panigale, Bologna / Milan, 10 April 2019 – A round table at Milan Design Week has given Ducati an opportunity to present the styling process that led to the birth of the new Diavel 1260 and share its passion for beauty and innovation in design with other major protagonists.
Design, and the 'personality' of its bikes, has always been a Ducati core value, as the company's participation in Milan Design Week clearly demonstrates. The powerful, beefy Diavel 1260 is emblematic of an audacious, visionary process, hence the Bologna-based bike manufacturer's "Beautiful Boldness/Visionary Design" event.
The stage for this engaging meet-up was The Manzoni, the new restaurant and permanent showroom established by renowned British designer Tom Dixon, who chose to inaugurate his new "casa Milanese" - a place to admire his creations in the dynamic setting of a restaurant - during Design Week.
During the event, the topics of industrial design, creativity and architecture were debated by Andrea Ferraresi, (Design Director Ducati), Mitja Borkert (Head of Design Automobili Lamborghini), Piero Misani (R&D Director Pirelli), Woody Yao and Maha Kutay (Co-Directors Zaha Hadid Design), and renowned designers Walter De Silva (Founder WDS Concept Design & former VW Group Chief Designer) and Tom Dixon, owner of The Manzoni. With Michele Lupi (Tod’s Men’s Collections Visionary) as moderator. The round table participants each shared their creative approach with an audience of journalists, guests and VIPs. Important concepts emerged from the debate and the attendees underlined how, in order to achieve balance in design, it is essential to find the right compromise between the aesthetic aspect and the purpose.
To highlight its presence at Milan Design Week as aptly as possible, Ducati presented a special one-off version of the Diavel 1260.
"We wanted to pay homage to the incredibly artistic and creative Milan Design Week by making our Diavel 1260 more audacious and original than ever", stated Andrea Ferraresi, Ducati Design Director, as he presented this one-off custom concept. "The Diavel 1260 Materico brings out all the vividness of the used material and the painstaking attention to detail that, together with high-tech components, make this bike such an effective blend of form and function".
An icon of style, innovation and performance, the Diavel 1260 recently won the "Red Dot Award: Best of the Best" in the Product Design category, one of the most prestigious design awards on the planet.
The Diavel 1260 S Materico will remain on show at The Manzoni (via Manzoni n.5, Milan) throughout Design Week. It will be back in Milan for MOARD, the first global Motorcycle Artists and Designers show, to be held at Palazzo del Ghiaccio from 3 to 5 May.
https://media.ducati.com/dam/05_Diavel+1260+S+Materico_UC73139_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb98375d490e1488f5bcb5e1988f4f66 e49dae403dc1e515610df564f55270a80d93a1f076ff94690a ee7bc5fe0c2230ef) https://media.ducati.com/dam/01_Diavel+1260+S+Materico_UC73133_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb892971b15ec5a0c624ef90145daa40 6e746a2e66230f9a5f25ad637b24b25aeb305869300aa8e9be b029c9cc01ffa660) https://media.ducati.com/dam/05_Beautiful+Boldness_Visionary+Design_Michele+Lup i-Walter+de+Silva-Piero+Misani-Tom+Dixon-Andrea+Ferraresi-Mitja+Borket-Maha+Kutay-Woody+Yao_UC73143_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb95ac22cfb6045c1a6229d8b134ab21 fb46644d73ba8a70eac5795e25ef871d21ccf66a76ebed5c9a eece3863dd1853c6)
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Ducati and Diavel 1260 at Milan Design Week with the “Beautiful Boldness/Visionary Design” event
Ducati, Automobili Lamborghini, Pirelli, Zaha Hadid Design, Walter De Silva and Tom Dixon discuss beauty and audaciousness in design
The exclusive Diavel 1260 S Materico concept bike, specially built for the occasion, will remain on show at The Manzoni throughout Milan Design Week
Recent winner of the "Red Dot Award: Best of the Best", the new Diavel 1260 strengthens its style icon status
Borgo Panigale, Bologna / Milan, 10 April 2019 – A round table at Milan Design Week has given Ducati an opportunity to present the styling process that led to the birth of the new Diavel 1260 and share its passion for beauty and innovation in design with other major protagonists.
Design, and the 'personality' of its bikes, has always been a Ducati core value, as the company's participation in Milan Design Week clearly demonstrates. The powerful, beefy Diavel 1260 is emblematic of an audacious, visionary process, hence the Bologna-based bike manufacturer's "Beautiful Boldness/Visionary Design" event.
The stage for this engaging meet-up was The Manzoni, the new restaurant and permanent showroom established by renowned British designer Tom Dixon, who chose to inaugurate his new "casa Milanese" - a place to admire his creations in the dynamic setting of a restaurant - during Design Week.
During the event, the topics of industrial design, creativity and architecture were debated by Andrea Ferraresi, (Design Director Ducati), Mitja Borkert (Head of Design Automobili Lamborghini), Piero Misani (R&D Director Pirelli), Woody Yao and Maha Kutay (Co-Directors Zaha Hadid Design), and renowned designers Walter De Silva (Founder WDS Concept Design & former VW Group Chief Designer) and Tom Dixon, owner of The Manzoni. With Michele Lupi (Tod’s Men’s Collections Visionary) as moderator. The round table participants each shared their creative approach with an audience of journalists, guests and VIPs. Important concepts emerged from the debate and the attendees underlined how, in order to achieve balance in design, it is essential to find the right compromise between the aesthetic aspect and the purpose.
To highlight its presence at Milan Design Week as aptly as possible, Ducati presented a special one-off version of the Diavel 1260.
"We wanted to pay homage to the incredibly artistic and creative Milan Design Week by making our Diavel 1260 more audacious and original than ever", stated Andrea Ferraresi, Ducati Design Director, as he presented this one-off custom concept. "The Diavel 1260 Materico brings out all the vividness of the used material and the painstaking attention to detail that, together with high-tech components, make this bike such an effective blend of form and function".
An icon of style, innovation and performance, the Diavel 1260 recently won the "Red Dot Award: Best of the Best" in the Product Design category, one of the most prestigious design awards on the planet.
The Diavel 1260 S Materico will remain on show at The Manzoni (via Manzoni n.5, Milan) throughout Design Week. It will be back in Milan for MOARD, the first global Motorcycle Artists and Designers show, to be held at Palazzo del Ghiaccio from 3 to 5 May.
https://media.ducati.com/dam/05_Diavel+1260+S+Materico_UC73139_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb98375d490e1488f5bcb5e1988f4f66 e49dae403dc1e515610df564f55270a80d93a1f076ff94690a ee7bc5fe0c2230ef) https://media.ducati.com/dam/01_Diavel+1260+S+Materico_UC73133_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb892971b15ec5a0c624ef90145daa40 6e746a2e66230f9a5f25ad637b24b25aeb305869300aa8e9be b029c9cc01ffa660) https://media.ducati.com/dam/05_Beautiful+Boldness_Visionary+Design_Michele+Lup i-Walter+de+Silva-Piero+Misani-Tom+Dixon-Andrea+Ferraresi-Mitja+Borket-Maha+Kutay-Woody+Yao_UC73143_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb95ac22cfb6045c1a6229d8b134ab21 fb46644d73ba8a70eac5795e25ef871d21ccf66a76ebed5c9a eece3863dd1853c6)
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https://media.ducati.com/dam/Diavel+1260+S+MATERICO_2_UC73070_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb3e541d8acb38e5b49fa7d4c8f4f529 93dc122072675de075866a0406674b33f38a66c61b1dc9fb76 48dc69dae7400479) https://media.ducati.com/dam/Diavel+1260+S+MATERICO_1_UC73071_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bbe81402710f8a5cbe9dcbfb966f859e e8cc86d2fec895f3e048f524e9a80d4b9a652ecf29ac11b37a 7e774749feb6aad3) https://media.ducati.com/dam/24_Diavel+1260+S+Materico_UC73131_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bbbe49d276bd10d65c68122bcd18952f 3e3ff13c32984ccf68dcb13508ea1a0c522ea143166a365645 47cb0e93f26b1182) https://media.ducati.com/dam/22_Diavel+1260+S+Materico_UC73128_Thumb.jpg (http://click.email-sf.ducati.com/?qs=5b672a7ecb22a5bb7eea837d5092c234f14137f7871779 d63cfaf1f76209d69c1c9db7e173a5611e84b0b6bde344cfc3 3be6ccf35649adeb)
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