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11-Jun-2019, 22:05
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Ducati | Thursday 6 June 2019
Ducati and IAAD team up for the first “Ducati Design Experience” summer class
Ducati Design Experience” will be a 12-day full immersion course into the Ducati world
The first edition of the summer class will be held on 15-26 July, alternating lessons and workshops at IAAD’s head office in Bologna and at Ducati’s factory in Borgo Panigale
Enrolments to this course entirely taught in English will be open until 20 June
Borgo Panigale (Bologna, Italy), 06 June 2019 – Ducati and IAAD (Italian University for Design) present the first edition of ”Ducati Design Experience“. On 15-26 July 2019 this full immersion training will carry participants into the world of Ducati icons, under the guidance of Ducati professionals and of IAAD lecturers.
Twelve days entirely centred on Ducati and its unmistakeable style, with conferences, workshops and experiences to be personally and thoroughly savoured. Participants will be involved in a journey into the brand studied to gradually reveal the Company’s basic values and invite them to join the Ducati design process.
The study path comprises three modules: explore, discover and create. Each module will include educational moments at IAAD’s head office in Bologna and workshops held in the corporate offices. Participants will also have the exclusive opportunity of entering the Centro Stile Ducati to study the complete design development process of a bike.
Participants will be divided into teams and assigned projects to be developed on various topics. In fact, the course will not only discuss bikes, but the entire world that surrounds a brand such as Ducati, conceiving ideas for new products, business models and opportunities. The final results will be presented to a Design Committee made up of Ducati and IAAD experts.
The summer class addresses students and young professionals who want to further explore their training path in a context of excellence and international relations, such as Ducati. All courses will be taught in English.
Enrolments to the “Ducati Design Experience” summer class are already open and will close on 20 June. For information about admission criteria and procedures, download the brochure (https://www.iaad.it/wp-content/uploads/2019/05/Br_Ducati_Design_Experience.pdf) or write to summerclass@iaad.it (mailto:summerclass@iaad.it)
https://media.ducati.com/dam/Ducati_IAAD_Summer+Class_UC74629_Thumb.jpg (http://click.email-sf.ducati.com/?qs=57ed081c973176cddaccd9e60e3056a1db09aad9930dd6 523e4882ddbd90c4125da4856c1e8c885a1d18c7136e88d331 a5594cb9a430d462) https://media.ducati.com/dam/Diavel+1260+Clay+Model_03_UC71966_Thumb.jpg (http://click.email-sf.ducati.com/?qs=57ed081c973176cda6b9ce7b624a901df63d17afda95fa a2a081af2d9ee235948c4d0a48d7e452e3c306d638e8739ee1 ce7edcb8c346cb88) https://media.ducati.com/dam/Diavel+1260+sketch_06_UC71958_Thumb.jpg (http://click.email-sf.ducati.com/?qs=57ed081c973176cd0d6f88954dd9f007067ea70580749b 5dc4c31057f319cf4a49c594b3abec523f6db9d9e4ab054ff2 abf05d91213d1adc)
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Ducati | Thursday 6 June 2019
Ducati and IAAD team up for the first “Ducati Design Experience” summer class
Ducati Design Experience” will be a 12-day full immersion course into the Ducati world
The first edition of the summer class will be held on 15-26 July, alternating lessons and workshops at IAAD’s head office in Bologna and at Ducati’s factory in Borgo Panigale
Enrolments to this course entirely taught in English will be open until 20 June
Borgo Panigale (Bologna, Italy), 06 June 2019 – Ducati and IAAD (Italian University for Design) present the first edition of ”Ducati Design Experience“. On 15-26 July 2019 this full immersion training will carry participants into the world of Ducati icons, under the guidance of Ducati professionals and of IAAD lecturers.
Twelve days entirely centred on Ducati and its unmistakeable style, with conferences, workshops and experiences to be personally and thoroughly savoured. Participants will be involved in a journey into the brand studied to gradually reveal the Company’s basic values and invite them to join the Ducati design process.
The study path comprises three modules: explore, discover and create. Each module will include educational moments at IAAD’s head office in Bologna and workshops held in the corporate offices. Participants will also have the exclusive opportunity of entering the Centro Stile Ducati to study the complete design development process of a bike.
Participants will be divided into teams and assigned projects to be developed on various topics. In fact, the course will not only discuss bikes, but the entire world that surrounds a brand such as Ducati, conceiving ideas for new products, business models and opportunities. The final results will be presented to a Design Committee made up of Ducati and IAAD experts.
The summer class addresses students and young professionals who want to further explore their training path in a context of excellence and international relations, such as Ducati. All courses will be taught in English.
Enrolments to the “Ducati Design Experience” summer class are already open and will close on 20 June. For information about admission criteria and procedures, download the brochure (https://www.iaad.it/wp-content/uploads/2019/05/Br_Ducati_Design_Experience.pdf) or write to summerclass@iaad.it (mailto:summerclass@iaad.it)
https://media.ducati.com/dam/Ducati_IAAD_Summer+Class_UC74629_Thumb.jpg (http://click.email-sf.ducati.com/?qs=57ed081c973176cddaccd9e60e3056a1db09aad9930dd6 523e4882ddbd90c4125da4856c1e8c885a1d18c7136e88d331 a5594cb9a430d462) https://media.ducati.com/dam/Diavel+1260+Clay+Model_03_UC71966_Thumb.jpg (http://click.email-sf.ducati.com/?qs=57ed081c973176cda6b9ce7b624a901df63d17afda95fa a2a081af2d9ee235948c4d0a48d7e452e3c306d638e8739ee1 ce7edcb8c346cb88) https://media.ducati.com/dam/Diavel+1260+sketch_06_UC71958_Thumb.jpg (http://click.email-sf.ducati.com/?qs=57ed081c973176cd0d6f88954dd9f007067ea70580749b 5dc4c31057f319cf4a49c594b3abec523f6db9d9e4ab054ff2 abf05d91213d1adc)
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