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11-May-2021, 18:51
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Ducati Scrambler | Tuesday 11 May 2021
The first episode of Scrambler Ducati Live is online
Emerging artists of the Italian music scene talk about themselves at Scrambler Ducati Live, a 6-episode web series about life stories with live music
The live sessions are held together with Fonoprint, a historic recording studio in Bologna of which Lucio Dalla was a partner, and which produced artists of the calibre of Vasco Rossi and Francesco Guccini
For the launch plan of the format, Ducati Scrambler involved 24ORE Business School
Borgo Panigale (Bologna, Italy), 11 May 2021 - Since its creation, Ducati Scrambler has been characterized by a non-conformist nature that enhances freedom of expression and the sharing of positive emotions. Music is one of the founding values of the brand, the strong proximity to this world took shape immediately with the birth of Radio Ducati Scrambler and is renewed with Scrambler Ducati Live.
Scrambler Ducati Live is an unprecedented format of 6 live sessions and interviews with emerging musicians on the Italian scene. The project is carried out in collaboration with Fonoprint (http://www.fonoprint.com/), the historic recording studio in Bologna (Italy) which hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, Andrea Bocelli and of which Lucio Dalla was one of the partners.
The first episode of the web series is available on Scramblerducati.com (https://scramblerducati.com/ww/scrambler-ducati-live/), on the YouTube page (https://youtu.be/_B7JXdEk9Lc) and on the Scrambler Ducati social channels. The protagonists of the first live session are Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint’s Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.
The bands involved in the 6 episodes of the format all have important international experience and represent a whole variety of musical genres, from rock to blues through folk and post-punk. Numerous different ways of expressing oneself musically, united by a joint decision to sing in English. The artists include some of the most interesting names of the current Italian music scene, such as Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan and Sunday Morning. The biographies of the artists and the schedule of the episodes is available on ScramblerDucati.com (https://scramblerducati.com/ww/scrambler-ducati-live/).
For the launch plan of the series, Ducati Scrambler decided to involve 24ORE Business School. Students of the master’s course in Digital Communication, Content & Social Media Marketing worked in groups on a project, which led the winners to collaborate directly with the Ducati digital team for the creation of a global communication plan.
The first Scrambler Ducati Live session is available on ScramblerDucati.com (https://scramblerducati.com/ww/scrambler-ducati-live/). So as not to miss the next episodes just follow the brand's Instagram (https://www.instagram.com/scramblerducati/) and YouTube (https://youtu.be/_B7JXdEk9Lc) channels.
https://media.ducati.com/dam/ScramblerDucatiLiveSessions_Eugenia+Post+Meridem_U C283919_Thumb.jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a3052c3e09242da2ddd3c3c6397806d8b d9ee0c738237e090dc82b0b5ee534897a09d0138576c9e3f85 d1ab359028ba88cf) https://media.ducati.com/dam/ScramblerDucatiLiveSessions_black+snake_UC283920_T humb.jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a308c0c7058f6f33d27de96d289162865 015106031ffd4831d050ecdbc9485a9b3cf2dbcfef567ed6ea 830772ca71467186) https://media.ducati.com/dam/ScramblerDucatiLiveSessions_Giungla_UC283918_Thumb .jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a3021cb4b1930722c4285b1411be1b76d 7d777211c35326ce1f8b386842c2d54ce765a4ea6fdce1d919 1ba01032278ee99d)
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Ducati Scrambler | Tuesday 11 May 2021
The first episode of Scrambler Ducati Live is online
Emerging artists of the Italian music scene talk about themselves at Scrambler Ducati Live, a 6-episode web series about life stories with live music
The live sessions are held together with Fonoprint, a historic recording studio in Bologna of which Lucio Dalla was a partner, and which produced artists of the calibre of Vasco Rossi and Francesco Guccini
For the launch plan of the format, Ducati Scrambler involved 24ORE Business School
Borgo Panigale (Bologna, Italy), 11 May 2021 - Since its creation, Ducati Scrambler has been characterized by a non-conformist nature that enhances freedom of expression and the sharing of positive emotions. Music is one of the founding values of the brand, the strong proximity to this world took shape immediately with the birth of Radio Ducati Scrambler and is renewed with Scrambler Ducati Live.
Scrambler Ducati Live is an unprecedented format of 6 live sessions and interviews with emerging musicians on the Italian scene. The project is carried out in collaboration with Fonoprint (http://www.fonoprint.com/), the historic recording studio in Bologna (Italy) which hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, Andrea Bocelli and of which Lucio Dalla was one of the partners.
The first episode of the web series is available on Scramblerducati.com (https://scramblerducati.com/ww/scrambler-ducati-live/), on the YouTube page (https://youtu.be/_B7JXdEk9Lc) and on the Scrambler Ducati social channels. The protagonists of the first live session are Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint’s Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.
The bands involved in the 6 episodes of the format all have important international experience and represent a whole variety of musical genres, from rock to blues through folk and post-punk. Numerous different ways of expressing oneself musically, united by a joint decision to sing in English. The artists include some of the most interesting names of the current Italian music scene, such as Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan and Sunday Morning. The biographies of the artists and the schedule of the episodes is available on ScramblerDucati.com (https://scramblerducati.com/ww/scrambler-ducati-live/).
For the launch plan of the series, Ducati Scrambler decided to involve 24ORE Business School. Students of the master’s course in Digital Communication, Content & Social Media Marketing worked in groups on a project, which led the winners to collaborate directly with the Ducati digital team for the creation of a global communication plan.
The first Scrambler Ducati Live session is available on ScramblerDucati.com (https://scramblerducati.com/ww/scrambler-ducati-live/). So as not to miss the next episodes just follow the brand's Instagram (https://www.instagram.com/scramblerducati/) and YouTube (https://youtu.be/_B7JXdEk9Lc) channels.
https://media.ducati.com/dam/ScramblerDucatiLiveSessions_Eugenia+Post+Meridem_U C283919_Thumb.jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a3052c3e09242da2ddd3c3c6397806d8b d9ee0c738237e090dc82b0b5ee534897a09d0138576c9e3f85 d1ab359028ba88cf) https://media.ducati.com/dam/ScramblerDucatiLiveSessions_black+snake_UC283920_T humb.jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a308c0c7058f6f33d27de96d289162865 015106031ffd4831d050ecdbc9485a9b3cf2dbcfef567ed6ea 830772ca71467186) https://media.ducati.com/dam/ScramblerDucatiLiveSessions_Giungla_UC283918_Thumb .jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a3021cb4b1930722c4285b1411be1b76d 7d777211c35326ce1f8b386842c2d54ce765a4ea6fdce1d919 1ba01032278ee99d)
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https://media.ducati.com/dam/ScramblerDucatiLiveSessions_SundayMorning_01_UC283 914_Thumb.jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a3089f5d7c5da268a0b52b1fb184d4093 c800279797976eaadec59a1efbbb9c5befa14d1a5dc4507015 c6509a750b055694) https://media.ducati.com/dam/ScramblerDucatiLiveSessions_SundayMorning_02_UC283 913_Thumb.jpg (https://click.email-sf.ducati.com/?qs=91fe0aff36855a30636ef038be3d5b29030dedc0fda12a 55015f485afde71c474a807472296a8c1d1d4e146085005e85 b8af8364a4f63108)