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28-Jan-2022, 17:32
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Ducati | Thursday 27 January 2022
Introducing Ducati Unica: the program for those who want to build the one-of-a-kind Ducati of their dreams
Ducati Unica is the customization program dedicated to those who wish to have a Ducati like no other in the world
Direct interaction with the designers of the Centro Stile Ducati ensures the possibility of interpreting the dreams of Ducatisti
Precious materials, exclusive finishes, special colours and Ducati Performance accessories give life to unique and one-of-a-kind motorcycles
Borgo Panigale, Bologna, 27 January 2022 - Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and accompanies them in the realization of their dream: to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
Ducatisti who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
Andrea Ferraresi, Centro Stile Ducati Director: "Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride."
Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year , and only those considered to be in line with the values of the brand.
Ducati dealers are an integral part of the project. By contacting them, you will be able to obtain the information necessary to request access to the program, which is extended worldwide and applicable to the Ducati and Scrambler Ducati range.
https://media.ducati.com/dam/01_Ducati_Unica_UC360083_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4f80d58991cf98a1a784fd3f45e932b4 a27e5855941b65fb88d9a5aaba9558b931e7145526dee23463 c585bf5e8c56e6fe) https://media.ducati.com/dam/02_Ducati_Unica_cut_UC360089_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4ffd37db7dfd6b75614bbb699526990f e8bf378985483a6c0f1ce6c097984cad2a7333dd793a3c9a19 7dfba326a6237411) https://media.ducati.com/dam/03_Ducati_Unica_UC360084_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4f66d95c07717715399c7f7289de609f f641e87b64078a28b58508da288cbf801888436fb7a849e512 eea351e21aa667c7)
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Ducati | Thursday 27 January 2022
Introducing Ducati Unica: the program for those who want to build the one-of-a-kind Ducati of their dreams
Ducati Unica is the customization program dedicated to those who wish to have a Ducati like no other in the world
Direct interaction with the designers of the Centro Stile Ducati ensures the possibility of interpreting the dreams of Ducatisti
Precious materials, exclusive finishes, special colours and Ducati Performance accessories give life to unique and one-of-a-kind motorcycles
Borgo Panigale, Bologna, 27 January 2022 - Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and accompanies them in the realization of their dream: to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
Ducatisti who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
Andrea Ferraresi, Centro Stile Ducati Director: "Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride."
Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year , and only those considered to be in line with the values of the brand.
Ducati dealers are an integral part of the project. By contacting them, you will be able to obtain the information necessary to request access to the program, which is extended worldwide and applicable to the Ducati and Scrambler Ducati range.
https://media.ducati.com/dam/01_Ducati_Unica_UC360083_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4f80d58991cf98a1a784fd3f45e932b4 a27e5855941b65fb88d9a5aaba9558b931e7145526dee23463 c585bf5e8c56e6fe) https://media.ducati.com/dam/02_Ducati_Unica_cut_UC360089_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4ffd37db7dfd6b75614bbb699526990f e8bf378985483a6c0f1ce6c097984cad2a7333dd793a3c9a19 7dfba326a6237411) https://media.ducati.com/dam/03_Ducati_Unica_UC360084_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4f66d95c07717715399c7f7289de609f f641e87b64078a28b58508da288cbf801888436fb7a849e512 eea351e21aa667c7)
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https://media.ducati.com/dam/07_Scrambler_Ducati_Unica_UC360085_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4f39105226b338107c4e97633162359e 373670c2427e849cf254a147732591cea8af9949acf9b896d9 c1b1137bb48efdf9) https://media.ducati.com/dam/08_Scrambler_Ducati_Unica_UC360090_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4fdc602eaf8ca2f903e301ab2bc8e0c2 0001e5aedbdda51130dca94e97b47be6d1fe84a11f8774d7bd bf1941a43628629e) https://media.ducati.com/dam/09_Scrambler_Ducati_Unica_UC360086_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c9c9c6a9cae8bd4f5cc5a8e945eca1e96823606b7b4ef7 68d64b9650834295cd6e2ea7aea1e3c72aa606a9b54b0b6fcd 6a890d41c59377ce)