webteam
28-Jul-2022, 11:22
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Ducati | Thursday 28 July 2022
The Panigale V4 S of the Lenovo Race of Champions are all sold-out
Borgo Panigale (Bologna, Italy), 27 July 2022 - The Panigale V4 S of the Lenovo Race of Champions on Saturday of World Ducati Week 2022, which were put on sale online in the afternoon of Monday 25 July, were all sold in a few hours. These are unique examples, customized with the racing liveries of the riders and with a laser engraving of their logo with the name of each of them on the triple clamp. The best enthusiastic Ducati customers globally were given priority for this reserved online sale.
“The Lenovo Race of Champions was, together with the parade, the most exciting aspect of this eleventh edition of World Ducati Week,” said Patrizia Cianetti, Ducati Marketing and Communications Director. "The tens of thousands of fans connected via live streaming or watching the international TVs that broadcast the race, together with the extraordinary cheering from the stands of the circuit, once again confirm Ducati's ability to give life to unique experiences that fuel the passion and the enthusiasm of the fans of the brand from all over the world. The success of the online sale of the Panigale V4 S further strengthens this result”.
The sale began on the afternoon of 25 July and was reserved for Ducati's best enthusiastic customers, who were able to access the digital platform to buy the bike of their idol.
In the first few minutes after the system was opened, Jack Miller's number 43 bike was sold, followed by the number 63 of Pecco Bagnaia, winner of the race and the number 5 of Johann Zarco. In the following hours all the others were sold.
“The Panigale V4 S of the Lenovo Race of Champions are unique collector's items. The global success of the race further contributed to their value. We decided to give priority to our best enthusiastic customers: a way to thank them and to continue to fuel their enthusiasm for our bikes,” said Francesco Milicia, VP Global Sales & After Sales Ducati. "The choice of the online sale was made in line with our strategy of using digital services to extend and improve the experience of Ducatisti and, in this specific case, to give immediate access to everyone at the same time throughout the world. The speed with which the bikes were sold confirms that many were connected looking forward to the opening of the platform".
Ducati is a pioneer in the adoption of digital technologies to engage, entertain and cultivate the passion of the vast community of its fans around the world and with this sale confirms the strategic nature of digital services to offer a unique and satisfying experience to its fans all over the world.
#WDW2022 #WorldDucatiWeek
https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_1__UC4121 54_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac15cc068f287274adcbce98f623197e1 4a73c7836c0a8a6c5840b5f196cb1c5abebb76fa6e63d1db42 99ce5c574ab1bfb7) https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_2__UC4121 55_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac179f80bf05e47edc4b25161e7cea3f3 f0f58d45f593a36d25323e13e0f80d186034569d318589c576 9314a200986e7f37) https://media.ducati.com/dam/WDW2022_Bagnaia_PanigaleV4_personalized_UC411603_T humb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac1274c30630e7b023006dbc602fb6e62 1edf51cb85bb710050d60f3413a04e5b9f16b3aaf5520788f6 1f79b883dfd3f36b)
https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_16__UC412 168_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac181a06af2d8c43b025961f69c811446 f7df0c0aa9186aec5bd557ecdf13add6e92770ce10836313ed 740d5da5279079c1) https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_19__UC412 169_Thumb.jpg (https://click.email-sf.ducati.com/?qs=3c59f152d464715709a61eb60be826f201548aa240db7e 28bbece55fcb7c4fa80432f0de03bb69851b5118e18b6f8739 953270ad528aa254) https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_5__UC4121 70_Thumb.jpg (https://click.email-sf.ducati.com/?qs=3c59f152d464715799639cdf5f36ffee4e306ece806688 fa913d13a68dfd034dbc9391a0fa9d03bff8cf4039bb28dcbc 2440dd26d1b34b46)
Ducati | Thursday 28 July 2022
The Panigale V4 S of the Lenovo Race of Champions are all sold-out
Borgo Panigale (Bologna, Italy), 27 July 2022 - The Panigale V4 S of the Lenovo Race of Champions on Saturday of World Ducati Week 2022, which were put on sale online in the afternoon of Monday 25 July, were all sold in a few hours. These are unique examples, customized with the racing liveries of the riders and with a laser engraving of their logo with the name of each of them on the triple clamp. The best enthusiastic Ducati customers globally were given priority for this reserved online sale.
“The Lenovo Race of Champions was, together with the parade, the most exciting aspect of this eleventh edition of World Ducati Week,” said Patrizia Cianetti, Ducati Marketing and Communications Director. "The tens of thousands of fans connected via live streaming or watching the international TVs that broadcast the race, together with the extraordinary cheering from the stands of the circuit, once again confirm Ducati's ability to give life to unique experiences that fuel the passion and the enthusiasm of the fans of the brand from all over the world. The success of the online sale of the Panigale V4 S further strengthens this result”.
The sale began on the afternoon of 25 July and was reserved for Ducati's best enthusiastic customers, who were able to access the digital platform to buy the bike of their idol.
In the first few minutes after the system was opened, Jack Miller's number 43 bike was sold, followed by the number 63 of Pecco Bagnaia, winner of the race and the number 5 of Johann Zarco. In the following hours all the others were sold.
“The Panigale V4 S of the Lenovo Race of Champions are unique collector's items. The global success of the race further contributed to their value. We decided to give priority to our best enthusiastic customers: a way to thank them and to continue to fuel their enthusiasm for our bikes,” said Francesco Milicia, VP Global Sales & After Sales Ducati. "The choice of the online sale was made in line with our strategy of using digital services to extend and improve the experience of Ducatisti and, in this specific case, to give immediate access to everyone at the same time throughout the world. The speed with which the bikes were sold confirms that many were connected looking forward to the opening of the platform".
Ducati is a pioneer in the adoption of digital technologies to engage, entertain and cultivate the passion of the vast community of its fans around the world and with this sale confirms the strategic nature of digital services to offer a unique and satisfying experience to its fans all over the world.
#WDW2022 #WorldDucatiWeek
https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_1__UC4121 54_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac15cc068f287274adcbce98f623197e1 4a73c7836c0a8a6c5840b5f196cb1c5abebb76fa6e63d1db42 99ce5c574ab1bfb7) https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_2__UC4121 55_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac179f80bf05e47edc4b25161e7cea3f3 f0f58d45f593a36d25323e13e0f80d186034569d318589c576 9314a200986e7f37) https://media.ducati.com/dam/WDW2022_Bagnaia_PanigaleV4_personalized_UC411603_T humb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac1274c30630e7b023006dbc602fb6e62 1edf51cb85bb710050d60f3413a04e5b9f16b3aaf5520788f6 1f79b883dfd3f36b)
https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_16__UC412 168_Thumb.jpg (https://click.email-sf.ducati.com/?qs=c6275b8eec982ac181a06af2d8c43b025961f69c811446 f7df0c0aa9186aec5bd557ecdf13add6e92770ce10836313ed 740d5da5279079c1) https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_19__UC412 169_Thumb.jpg (https://click.email-sf.ducati.com/?qs=3c59f152d464715709a61eb60be826f201548aa240db7e 28bbece55fcb7c4fa80432f0de03bb69851b5118e18b6f8739 953270ad528aa254) https://media.ducati.com/dam/DucatiPanigaleV4S_LenovoRaceofChampions+_5__UC4121 70_Thumb.jpg (https://click.email-sf.ducati.com/?qs=3c59f152d464715799639cdf5f36ffee4e306ece806688 fa913d13a68dfd034dbc9391a0fa9d03bff8cf4039bb28dcbc 2440dd26d1b34b46)