webteam
18-Apr-2024, 14:08
https://www.ducatisportingclub.com/images/2019_ducati.png
line
Ducati | Tuesday 16 April 2024
"Forma - Feelings designed by Ducati in Borgo Panigale": at the Fuorisalone a journey through the creative process of Ducati motorcycles
Ducati inaugurates its participation in Milan Design Week 2024 with a private event at the Leonardo da Vinci National Science and Technology Museum
The design process through which Ducati motorcycles are created illustrated in an exhibition in seven stages: a magical combination of beauty and high-end technology, performance and emotions
The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” will be open to the public until Sunday 21 April in the context of the Fuorisalone
Milan (Italy), 16 April 2024 – On the evening of Monday 15 April, with a private event attended by over 300 people, Ducati inaugurated its participation in the 2024 edition of the Milan Design Week, the most important moment of the year for the world of design at an international level.
The Bologna-based motorcycle manufacturer fits perfectly into the context of the Fuorisalone with the exhibition "Forma - Feelings designed by Ducati in Borgo Panigale", set up in a place in line with the values of the brand, the Leonardo da Vinci National Science and Technology Museum. The exhibition was created with the aim of accompanying visitors in the discovery of the design process through which all Ducati motorcycles are created: a magical combination of beauty and high-end technology, performance and emotions, in which form and function work in symbiosis.
Andrea Ferraresi, Director of Strategy & Centro Stile Ducati: “In Ducati we consider style and love for beauty as fundamental elements to create emotions and experiences capable of going beyond the pleasure of riding. Our "Reduce to the Max" design vision provides a symbiotic integration between form and function, in which each element is essential and the superfluous has no space. To bring our style principles to Milan Design Week is perfectly aligned with our Company strategy and gives further value to our approach to design."
The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” is structured through a journey in seven stages, which represent the fundamental steps by means of which the designers of the Centro Stile Ducati and the engineers of the R&D department transform the idea of a motorcycle into a true work of art . The Ducati model used to describe this process is the supersports bike par excellence in the Borgo Panigale range: the Panigale V4.
The immersive itinerary of the exhibition opens with a space dedicated to the "Brief", the document that provides the designers with the general guidelines with which to begin the stylistic creation of each motorcycle. The following "Analysis & Concepts" phase is a flow of research in which the designer's thoughts range between art, music, places, colours and shapes, composing a moodboard from which the personality and character of each new Ducati model are born. The third step of the exhibition is dedicated to the "Sketches ", the means by which the Ducati designers put all their ideas on paper. The most effective proposals are then materialized in 3D CAD models which allow the creation of the first physical models, the so-called "Proportion Models", from which the best solution is selected. Having reached this point, the next three steps lead to the actual birth of a new Ducati motorcycle, through the "Clay Model", a 1:1 scale model refined by hand like a real sculpture using highly mouldable synthetic clay, the "Master Model", a resin model that allows you to perfectly highlight the lines and surfaces and evaluate any refinements, to then arrive at the "Clinic Model", which is a faithful representation of the final product (painting included) as well as the final step before going into production.
The narrative of this process in seven stages within "Forma - Feelings designed by Ducati in Borgo Panigale" is constructed in such a way as to be fascinating and involving. It allows the public to access never-before-seen content made available by the Centro Stile Ducati and speak directly with the designers present. Furthermore, at the exit of the exhibition, visitors will be able to enjoy a display with six motorcycles from the Panigale family: Panigale V4 Bautista 2023 World Champion Replica, Panigale V4 Bezzecchi 2023 Racing Replica, Panigale V4 SP2, Panigale V4 R and Panigale V2, as well as a Panigale V4 S with which to experience the thrill of stepping onto a Ducati.
The exhibition will be open to the public from 16 to 21 April at the following times: Tuesday 16, Wednesday 17 and Thursday 18 April from 10.00 to 20.00, Friday 19, Saturday 20 and Sunday 21 April from 10.00 to 21.00. The entrance to the area of the Leonardo da Vinci National Science and Technology Museum dedicated to the exhibition is in Via Olona, 6 bis.
On Ducati.com website you can visit the page dedicated to the design principles of the Bologna-based motorcycle manufacturer (here is the direct link (https://www.ducati.com/ww/en/company/innovation/design) to the page).
#MilanDesignWeek #MDW #Fuorisalone #Ducati
https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_3_ _UC620876_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf87df69ed5d8064ec21929fa1c45121 3af0cdbf7c0c78161808e783c7b17ed028f3325ea7de9c449d d0062334a6397140) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_4_ _UC620874_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacfb04472a2b6e6d1d2d4ddb9754a0ad7 a36333c7b04aab9d0585217c713c9f60996edebda2d13dcaec 36e66ea0a4b8b92a) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_1_ _UC620873_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf328fead9c234605a4f0b9e745e6d42 0d5cfc2c002251a9c22fee9e4e21ee2397f2f90343d8e12696 9320918ca3bb7308)
https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_2_ _UC620875_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf8219635806cd6042c86e41ff1cf46f b4ad6ccee6583c36eaddba6f363d93bfe34a1540d15f55a398 3d7e70cdafc22c22) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_6_ _UC620877_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf0be4f6b663b8a38cbf6eca756510d9 8bc74e8ac73f469d54bea5384c4efe776b402fe67c749a2ff4 10e1a0cbdd27ff4d) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_5_ _UC620878_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf429c784bf1ba23161a782469d7f20e c82e2858c20e214a4c69380c0844af4193d7b97abbe3a5ad4e b447df75a8cc376a)
line
Ducati | Tuesday 16 April 2024
"Forma - Feelings designed by Ducati in Borgo Panigale": at the Fuorisalone a journey through the creative process of Ducati motorcycles
Ducati inaugurates its participation in Milan Design Week 2024 with a private event at the Leonardo da Vinci National Science and Technology Museum
The design process through which Ducati motorcycles are created illustrated in an exhibition in seven stages: a magical combination of beauty and high-end technology, performance and emotions
The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” will be open to the public until Sunday 21 April in the context of the Fuorisalone
Milan (Italy), 16 April 2024 – On the evening of Monday 15 April, with a private event attended by over 300 people, Ducati inaugurated its participation in the 2024 edition of the Milan Design Week, the most important moment of the year for the world of design at an international level.
The Bologna-based motorcycle manufacturer fits perfectly into the context of the Fuorisalone with the exhibition "Forma - Feelings designed by Ducati in Borgo Panigale", set up in a place in line with the values of the brand, the Leonardo da Vinci National Science and Technology Museum. The exhibition was created with the aim of accompanying visitors in the discovery of the design process through which all Ducati motorcycles are created: a magical combination of beauty and high-end technology, performance and emotions, in which form and function work in symbiosis.
Andrea Ferraresi, Director of Strategy & Centro Stile Ducati: “In Ducati we consider style and love for beauty as fundamental elements to create emotions and experiences capable of going beyond the pleasure of riding. Our "Reduce to the Max" design vision provides a symbiotic integration between form and function, in which each element is essential and the superfluous has no space. To bring our style principles to Milan Design Week is perfectly aligned with our Company strategy and gives further value to our approach to design."
The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” is structured through a journey in seven stages, which represent the fundamental steps by means of which the designers of the Centro Stile Ducati and the engineers of the R&D department transform the idea of a motorcycle into a true work of art . The Ducati model used to describe this process is the supersports bike par excellence in the Borgo Panigale range: the Panigale V4.
The immersive itinerary of the exhibition opens with a space dedicated to the "Brief", the document that provides the designers with the general guidelines with which to begin the stylistic creation of each motorcycle. The following "Analysis & Concepts" phase is a flow of research in which the designer's thoughts range between art, music, places, colours and shapes, composing a moodboard from which the personality and character of each new Ducati model are born. The third step of the exhibition is dedicated to the "Sketches ", the means by which the Ducati designers put all their ideas on paper. The most effective proposals are then materialized in 3D CAD models which allow the creation of the first physical models, the so-called "Proportion Models", from which the best solution is selected. Having reached this point, the next three steps lead to the actual birth of a new Ducati motorcycle, through the "Clay Model", a 1:1 scale model refined by hand like a real sculpture using highly mouldable synthetic clay, the "Master Model", a resin model that allows you to perfectly highlight the lines and surfaces and evaluate any refinements, to then arrive at the "Clinic Model", which is a faithful representation of the final product (painting included) as well as the final step before going into production.
The narrative of this process in seven stages within "Forma - Feelings designed by Ducati in Borgo Panigale" is constructed in such a way as to be fascinating and involving. It allows the public to access never-before-seen content made available by the Centro Stile Ducati and speak directly with the designers present. Furthermore, at the exit of the exhibition, visitors will be able to enjoy a display with six motorcycles from the Panigale family: Panigale V4 Bautista 2023 World Champion Replica, Panigale V4 Bezzecchi 2023 Racing Replica, Panigale V4 SP2, Panigale V4 R and Panigale V2, as well as a Panigale V4 S with which to experience the thrill of stepping onto a Ducati.
The exhibition will be open to the public from 16 to 21 April at the following times: Tuesday 16, Wednesday 17 and Thursday 18 April from 10.00 to 20.00, Friday 19, Saturday 20 and Sunday 21 April from 10.00 to 21.00. The entrance to the area of the Leonardo da Vinci National Science and Technology Museum dedicated to the exhibition is in Via Olona, 6 bis.
On Ducati.com website you can visit the page dedicated to the design principles of the Bologna-based motorcycle manufacturer (here is the direct link (https://www.ducati.com/ww/en/company/innovation/design) to the page).
#MilanDesignWeek #MDW #Fuorisalone #Ducati
https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_3_ _UC620876_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf87df69ed5d8064ec21929fa1c45121 3af0cdbf7c0c78161808e783c7b17ed028f3325ea7de9c449d d0062334a6397140) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_4_ _UC620874_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacfb04472a2b6e6d1d2d4ddb9754a0ad7 a36333c7b04aab9d0585217c713c9f60996edebda2d13dcaec 36e66ea0a4b8b92a) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_1_ _UC620873_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf328fead9c234605a4f0b9e745e6d42 0d5cfc2c002251a9c22fee9e4e21ee2397f2f90343d8e12696 9320918ca3bb7308)
https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_2_ _UC620875_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf8219635806cd6042c86e41ff1cf46f b4ad6ccee6583c36eaddba6f363d93bfe34a1540d15f55a398 3d7e70cdafc22c22) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_6_ _UC620877_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf0be4f6b663b8a38cbf6eca756510d9 8bc74e8ac73f469d54bea5384c4efe776b402fe67c749a2ff4 10e1a0cbdd27ff4d) https://media.ducati.com/dam/Forma+-+Feelings+designed+by+Ducati+in+Borgo+Panigale+_5_ _UC620878_Thumb.jpg (https://click.email-sf.ducati.com/?qs=bcabbf726aa9bacf429c784bf1ba23161a782469d7f20e c82e2858c20e214a4c69380c0844af4193d7b97abbe3a5ad4e b447df75a8cc376a)