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19-Mar-2025, 21:51
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Ducati | Tuesday 18 March 2025
Ducati ends 2024 with a revenue of over one billion euros combined with a benchmark profitability
For the third consecutive year, the revenue of the Borgo Panigale motorcycle manufacturer exceeds one billion euros
At the end of 2024, Ducati's operating result is 91 million euros, corresponding to a profitability of 9.1%
Claudio Domenicali, CEO of Ducati: "The 2024 results confirm the strength of our brand and the company's ability to generate the financial resources that allow us to continue to invest and consolidate the excellence, value and exclusivity of our products.”
Borgo Panigale, Bologna (Italy), 18 March 2025 – Ducati ends 2024 with financial results that testify to the solidity of its competitive positioning in the two-wheel sector and the effectiveness of the strategic choices made in recent years, oriented towards the development of a product range that represents the best fusion of beauty, performance and technology.
For the third consecutive year, Ducati recorded revenues of more than one billion euros (2024: 1,003 billion; 2023: 1,065 billion). A result achieved despite the challenges that are characterising the industry and the current global competitive environment.
The operating result (EBIT) stood at 91 million euros, equal to a profitability of 9.1% (2023: 10.5%). A key figure, which also highlights the company's ability to focus on generating the financial resources needed to support its strategic plans.
During 2024, 54,495 motorcycles were delivered to Ducatisti all over the world (2023: 58.224). Although showing a decline compared to the previous year, the figure is in line with the philosophy of the Bologna-based company, which aims to preserve the exclusivity and value of its products for its passionate clients.
“2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market.” declared Claudio Domenicali, CEO of Ducati. “ We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation and racing competition, while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today.”
Henning Jens, Ducati CFO, added: " 2024 was a complicated year due to the particularly challenging market conditions the whole business faced. In this context, we chose to focus on protecting overall profitability, prioritising long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements of our efficiency, is in line with our premium strategy and it allowed us to conclude the year with a profitability that reached 9.1% return on sales and an operating result that shows our ability to generate value and guarantee a solid financial base also under difficult circumstances. “
Looking at 2025, Ducati presented to the public ten new models, further enriching an increasingly complete, sophisticated and technologically advanced product range, designed to offer every Ducatista the most suitable bike to express their passion for two wheels.
These include the new XDiavel V4 (https://www.ducati.com/gb/en/bikes/xdiavel/xdiavel-v4) and Multistrada V4 (https://www.ducati.com/gb/en/bikes/multistrada/multistrada-v4), equipped with the V4 Granturismo engine, alongside the Panigale V4 (https://www.ducati.com/gb/en/bikes/panigale/panigale-v4) and Streetfighter V4 (https://www.ducati.com/gb/en/bikes/streetfighter/streetfighter-v4), both powered by the latest evolution of the Desmosedici Stradale engine, and the Panigale V2 (https://www.ducati.com/gb/en/bikes/panigale/panigale-v2), Streetfighter V2 (https://www.ducati.com/gb/en/bikes/streetfighter/streetfighter-v2) and Multistrada V2 (https://www.ducati.com/gb/en/bikes/multistrada/multistrada-v2) , equipped with the new V2 engine, the lightest twin-cylinder ever made by Ducati. In addition, the Company makes its entry into the world of Off-Road with the introduction of its first motocross bike, available from June 2025 at selected dealerships.
https://media.ducati.com/dam/Ducati+Financial+Performance+2024_UC768010_Thumb.j pg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e26cfe54896c229acd3944bc49714cab dddb2b88249e92ca159dd289247fa4cf3004e1ef8f9d550b01 f4fecf085100e8f7) https://media.ducati.com/dam/Claudio_Domenicali_Ducati_CEO_2021_UC358552_Thumb. jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e2fe6b8c087a7894bd80c8e422c43a4b d90add3b9647312491c3580b8580c9de26f1e2fe5e81f9f65d fa0fbfb50a226799) https://media.ducati.com/dam/Henning_Jens_Ducati_CFO_UC412267_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e22334554f5a48f66d17ac5d7abbd047 40c2515dffa69c11bc705047d203309710320d6f07ad5b518e dd30b676350c2cb8)
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https://media.ducati.com/dam/MY25_Ducati_Panigale_V2_S_064_UC721713_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e2995369d2b048f30a39a8713aa42dfc dcfa53ee8c5e3caad1fe304cc24c09e622c20644d254b1e5f5 4cce144473587d97) https://media.ducati.com/dam/MY25_DUCATI_MULTISTRADA_V4S_DYN_ONLOCATION+_103__U C692683_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e20ca1e999ea8fea043c86af65d66a19 d04a83171caa9bedd9262cd5caa9f593126edb754676a814f3 93141bdc00719797) https://media.ducati.com/dam/MY25_PANIGALE_V4S+_04__UC662198_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e224c59c4d42a40ba7e19f1d12bf26cf 7eb93a7012d619f94d5bf214af4c388e493733b315947681a0 b8ef2e596b1d806b)
line
Ducati | Tuesday 18 March 2025
Ducati ends 2024 with a revenue of over one billion euros combined with a benchmark profitability
For the third consecutive year, the revenue of the Borgo Panigale motorcycle manufacturer exceeds one billion euros
At the end of 2024, Ducati's operating result is 91 million euros, corresponding to a profitability of 9.1%
Claudio Domenicali, CEO of Ducati: "The 2024 results confirm the strength of our brand and the company's ability to generate the financial resources that allow us to continue to invest and consolidate the excellence, value and exclusivity of our products.”
Borgo Panigale, Bologna (Italy), 18 March 2025 – Ducati ends 2024 with financial results that testify to the solidity of its competitive positioning in the two-wheel sector and the effectiveness of the strategic choices made in recent years, oriented towards the development of a product range that represents the best fusion of beauty, performance and technology.
For the third consecutive year, Ducati recorded revenues of more than one billion euros (2024: 1,003 billion; 2023: 1,065 billion). A result achieved despite the challenges that are characterising the industry and the current global competitive environment.
The operating result (EBIT) stood at 91 million euros, equal to a profitability of 9.1% (2023: 10.5%). A key figure, which also highlights the company's ability to focus on generating the financial resources needed to support its strategic plans.
During 2024, 54,495 motorcycles were delivered to Ducatisti all over the world (2023: 58.224). Although showing a decline compared to the previous year, the figure is in line with the philosophy of the Bologna-based company, which aims to preserve the exclusivity and value of its products for its passionate clients.
“2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market.” declared Claudio Domenicali, CEO of Ducati. “ We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation and racing competition, while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today.”
Henning Jens, Ducati CFO, added: " 2024 was a complicated year due to the particularly challenging market conditions the whole business faced. In this context, we chose to focus on protecting overall profitability, prioritising long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements of our efficiency, is in line with our premium strategy and it allowed us to conclude the year with a profitability that reached 9.1% return on sales and an operating result that shows our ability to generate value and guarantee a solid financial base also under difficult circumstances. “
Looking at 2025, Ducati presented to the public ten new models, further enriching an increasingly complete, sophisticated and technologically advanced product range, designed to offer every Ducatista the most suitable bike to express their passion for two wheels.
These include the new XDiavel V4 (https://www.ducati.com/gb/en/bikes/xdiavel/xdiavel-v4) and Multistrada V4 (https://www.ducati.com/gb/en/bikes/multistrada/multistrada-v4), equipped with the V4 Granturismo engine, alongside the Panigale V4 (https://www.ducati.com/gb/en/bikes/panigale/panigale-v4) and Streetfighter V4 (https://www.ducati.com/gb/en/bikes/streetfighter/streetfighter-v4), both powered by the latest evolution of the Desmosedici Stradale engine, and the Panigale V2 (https://www.ducati.com/gb/en/bikes/panigale/panigale-v2), Streetfighter V2 (https://www.ducati.com/gb/en/bikes/streetfighter/streetfighter-v2) and Multistrada V2 (https://www.ducati.com/gb/en/bikes/multistrada/multistrada-v2) , equipped with the new V2 engine, the lightest twin-cylinder ever made by Ducati. In addition, the Company makes its entry into the world of Off-Road with the introduction of its first motocross bike, available from June 2025 at selected dealerships.
https://media.ducati.com/dam/Ducati+Financial+Performance+2024_UC768010_Thumb.j pg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e26cfe54896c229acd3944bc49714cab dddb2b88249e92ca159dd289247fa4cf3004e1ef8f9d550b01 f4fecf085100e8f7) https://media.ducati.com/dam/Claudio_Domenicali_Ducati_CEO_2021_UC358552_Thumb. jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e2fe6b8c087a7894bd80c8e422c43a4b d90add3b9647312491c3580b8580c9de26f1e2fe5e81f9f65d fa0fbfb50a226799) https://media.ducati.com/dam/Henning_Jens_Ducati_CFO_UC412267_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e22334554f5a48f66d17ac5d7abbd047 40c2515dffa69c11bc705047d203309710320d6f07ad5b518e dd30b676350c2cb8)
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https://media.ducati.com/dam/MY25_Ducati_Panigale_V2_S_064_UC721713_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e2995369d2b048f30a39a8713aa42dfc dcfa53ee8c5e3caad1fe304cc24c09e622c20644d254b1e5f5 4cce144473587d97) https://media.ducati.com/dam/MY25_DUCATI_MULTISTRADA_V4S_DYN_ONLOCATION+_103__U C692683_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e20ca1e999ea8fea043c86af65d66a19 d04a83171caa9bedd9262cd5caa9f593126edb754676a814f3 93141bdc00719797) https://media.ducati.com/dam/MY25_PANIGALE_V4S+_04__UC662198_Thumb.jpg (https://click.email-sf.ducati.com/?qs=f038a5a0699fc2e224c59c4d42a40ba7e19f1d12bf26cf 7eb93a7012d619f94d5bf214af4c388e493733b315947681a0 b8ef2e596b1d806b)