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27-Jun-2025, 10:43
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Ducati | Thursday 26 June 2025
Ducati and Carrera Eyewear: partnership renewed on and off the track
Ducati and Carrera Eyewear renew their licensing agreement until 2029 for the production and distribution of a line of sunglasses and prescription eyewear
The role of the Safilo Group eyewear brand as an official partner of Ducati Corse for the 2025, 2026 and 2027 seasons also confirmed
Francesco Bagnaia (#63) and Marc Márquez (#93) will be the protagonists of the 2025 advertising campaign dedicated to the CARRERA|DUCATI collection
Bologna / Padua, 26 June 2025 – Ducati and Carrera Eyewear renew their global partnership until 2029, continuing a path that began in 2022 and based on shared values such as passion for design, sporting spirit and innovation.
A winning union born from the meeting of two brands capable of blending style and technology, performance and quality, and which involves the development and distribution of a line of sunglasses and eyewear designed for those who love two wheels and live their daily lives boldly.
The CARRERA|DUCATI collection takes inspiration from the iconic design of the Panigale V4 . The result of the collaboration with the Centro Stile of the Borgo Panigale based-company, the line stands out for its sporty and enveloping fronts, straight temples with a contrasting double logo and an aesthetic that reflects the DNA of the two brands. The materials chosen, such as carbon fibre, titanium, Ultem and rubber, guarantee lightness and comfort.
Alessandro Cicognani, Licensing, Merchandising & Corporate Sponsorship Manager of Ducati: "The collaboration between Ducati and Carrera has perfectly fit into our strategy of offering enthusiasts not only high-level products but also ones that incorporate the values of our brand, design and performance, which combined with the excellence and quality of Carrera have given life to original eyewear collections that immediately meet the public's taste. It is therefore a pleasure to celebrate the renewal of this successful partnership today".
Alberto Macciani, Chief Marketing Officer OCB's & Global Head Communication of the Safilo Group: "Carrera's partnership with Ducati goes beyond the product and the sponsorship, in recent years we have built together a truly close-knit work team that also confirms the ambitious successes achieved on the track on the eyewear market."
Carrera Eyewear will continue to be the official partner of Ducati Corse for the entire current MotoGP season, as well as for 2026 and 2027, alongside the Ducati Lenovo Team and its riders Francesco Bagnaia (#63) and Marc Márquez (#93) on the track, who for 2025 will also be the leading faces of the advertising campaign dedicated to the CARRERA|DUCATI collection.
https://media.ducati.com/dam/CARRERADUCATI+collection+-+Pecco+Bagnaia+_+Marc+Marquez_UC816862_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc487a981c91ddda199f4adeb45133796 faae33e03109b0b814cad6ad758c4202e890459290c41f5db3 4b6bb280a8745b00) https://media.ducati.com/dam/CARRERADUCATI+collection+-+Pecco+Bagnaia+_1__UC816860_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc4e2993204e8b42a19b3f1062cef2bf6 d8e01f325c09236ceac170045bf5d76b27b4c368bfce5c8384 5ed59b5048963750) https://media.ducati.com/dam/CARRERADUCATI+collection+-+Marc+Marquez_UC816863_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc4e8391559ef690dfc5bfce0cefb12e2 b67a526ea4f04a8384dc8783c6236272c930bb66d5753e6466 9fcead2f26068376)
https://media.ducati.com/dam/CARRERADUCATI+collection+-+Marc+Marquez+_2__UC816864_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc437ac6cd7e883bee8b0feb71ca23b11 88ddf347f6722c5e4852c7f3fcca446f6f75ea0cf926df80a7 2a1b400c1358e802) https://media.ducati.com/dam/CARRERADUCATI+collection+-+Pecco+Bagnaia+_2__UC816861_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc4f36bdb1065784f25eefca1dde45600 c7b690583a8c0c0e339ccbff8b8e43cd90bc4ef29beb42eafa 3472cb0a3fa98aef)
line
Ducati | Thursday 26 June 2025
Ducati and Carrera Eyewear: partnership renewed on and off the track
Ducati and Carrera Eyewear renew their licensing agreement until 2029 for the production and distribution of a line of sunglasses and prescription eyewear
The role of the Safilo Group eyewear brand as an official partner of Ducati Corse for the 2025, 2026 and 2027 seasons also confirmed
Francesco Bagnaia (#63) and Marc Márquez (#93) will be the protagonists of the 2025 advertising campaign dedicated to the CARRERA|DUCATI collection
Bologna / Padua, 26 June 2025 – Ducati and Carrera Eyewear renew their global partnership until 2029, continuing a path that began in 2022 and based on shared values such as passion for design, sporting spirit and innovation.
A winning union born from the meeting of two brands capable of blending style and technology, performance and quality, and which involves the development and distribution of a line of sunglasses and eyewear designed for those who love two wheels and live their daily lives boldly.
The CARRERA|DUCATI collection takes inspiration from the iconic design of the Panigale V4 . The result of the collaboration with the Centro Stile of the Borgo Panigale based-company, the line stands out for its sporty and enveloping fronts, straight temples with a contrasting double logo and an aesthetic that reflects the DNA of the two brands. The materials chosen, such as carbon fibre, titanium, Ultem and rubber, guarantee lightness and comfort.
Alessandro Cicognani, Licensing, Merchandising & Corporate Sponsorship Manager of Ducati: "The collaboration between Ducati and Carrera has perfectly fit into our strategy of offering enthusiasts not only high-level products but also ones that incorporate the values of our brand, design and performance, which combined with the excellence and quality of Carrera have given life to original eyewear collections that immediately meet the public's taste. It is therefore a pleasure to celebrate the renewal of this successful partnership today".
Alberto Macciani, Chief Marketing Officer OCB's & Global Head Communication of the Safilo Group: "Carrera's partnership with Ducati goes beyond the product and the sponsorship, in recent years we have built together a truly close-knit work team that also confirms the ambitious successes achieved on the track on the eyewear market."
Carrera Eyewear will continue to be the official partner of Ducati Corse for the entire current MotoGP season, as well as for 2026 and 2027, alongside the Ducati Lenovo Team and its riders Francesco Bagnaia (#63) and Marc Márquez (#93) on the track, who for 2025 will also be the leading faces of the advertising campaign dedicated to the CARRERA|DUCATI collection.
https://media.ducati.com/dam/CARRERADUCATI+collection+-+Pecco+Bagnaia+_+Marc+Marquez_UC816862_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc487a981c91ddda199f4adeb45133796 faae33e03109b0b814cad6ad758c4202e890459290c41f5db3 4b6bb280a8745b00) https://media.ducati.com/dam/CARRERADUCATI+collection+-+Pecco+Bagnaia+_1__UC816860_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc4e2993204e8b42a19b3f1062cef2bf6 d8e01f325c09236ceac170045bf5d76b27b4c368bfce5c8384 5ed59b5048963750) https://media.ducati.com/dam/CARRERADUCATI+collection+-+Marc+Marquez_UC816863_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc4e8391559ef690dfc5bfce0cefb12e2 b67a526ea4f04a8384dc8783c6236272c930bb66d5753e6466 9fcead2f26068376)
https://media.ducati.com/dam/CARRERADUCATI+collection+-+Marc+Marquez+_2__UC816864_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc437ac6cd7e883bee8b0feb71ca23b11 88ddf347f6722c5e4852c7f3fcca446f6f75ea0cf926df80a7 2a1b400c1358e802) https://media.ducati.com/dam/CARRERADUCATI+collection+-+Pecco+Bagnaia+_2__UC816861_Thumb.jpg (https://click.email-sf.ducati.com/?qs=66540376d8a3adc4f36bdb1065784f25eefca1dde45600 c7b690583a8c0c0e339ccbff8b8e43cd90bc4ef29beb42eafa 3472cb0a3fa98aef)