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07-Jul-2025, 17:45
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Ducati | Monday 7 July 2025
On its founding anniversary, Ducati launches on Instagram the account dedicated to the narration of its history
Ducati celebrates its historical heritage by launching the official Instagram profile of the Ducati Museum (@museoducati (https://www.instagram.com/museoducati/)), a digital space designed to narrate its history and make generations of enthusiasts dream
The 4 July 2025 marks the 99th anniversary of the birth of the Bologna-based manufacturer: almost a century of innovation, passion and love for beauty that have redefined the concept of excellence on two wheels
With the opening of the channel begins the path that will accompany the community of Ducatisti toward the great centenary appointment in 2026
Borgo Panigale, Bologna, 7 July 2025 – It was 4 July 1926 when, in the heart of a Bologna which was experiencing the scientific ferment of Guglielmo Marconi's discoveries and technological progress, Antonio Cavalieri Ducati, together with his sons Adriano, Bruno and Marcello, founded the "Società Scientifica Radio Brevetti Ducati". A company initially specialised in radio communication technologies, destined to evolve over time into what it is today: a global icon of two wheels, capable of combining technological innovation, passion and a taste for beauty in a unique way.
The turning point for Ducati came in the post-war period, with the production in 1946 of the Cucciolo, a small auxiliary engine applicable to bicycles, marking the entry of the brand into the world of two wheels. From that moment on, the Company began a journey of research, evolution and continuous innovation that has led it to establish itself as one of the most prestigious companies of Made in Italy today, capable of creating motorcycles that are a magical combination of sophisticated technology and sensual beauty, on the road and on the track.
From the Ducati 60 , the first motorcycle entirely produced by the Borgo Panigale company in 1949, to the popular Scrambler of 1962, passing through the birth of the Monster in 1992 up to the stylistic and technical “revolution” of motorcycles such as the 916 of 1994 and the multifaceted Multistrada of 2003, Ducati’s history is made up not only of iconic models but also of leading protagonists and memorable sporting achievements.
These include Fabio Taglioni, the engineer who adapted desmodromic distribution to the first racing bikes, leaving a distinctive technical solution as a legacy that still characterises the racing DNA and the sportiest proposals of the brand. This is intertwined with historic victories, from the first successes in long distance races of the mid-1950s, to the triumphs of Paul Smart and Bruno Spaggiari at the 200 Miles of Imola in 1972, passing through the many successes in Superbike in the 1990s with legendary riders such as Carl Fogarty and Troy Bayliss, up to the first MotoGP title won by Casey Stoner in 2007: the history of Ducati is studded with momentous events that have made it one of the most beloved and successful brands on the international motorcycling scene. A sporting tradition of excellence confirmed even in more recent years, with Ducati crowned MotoGP World Champion for three consecutive years (2022, 2023 and 2024) and consolidating its supremacy in World Superbike with 20 Manufacturers' World Titles.
Almost one century after that historic date, Ducati now wants to tell its story on Instagram too, with the birth of the official profile of the Ducati Museum (@museoducati (https://www.instagram.com/museoducati/)). A digital space designed to preserve and share the historical, engineering and sporting heritage of the Borgo Panigale brand with the global community of enthusiasts and with new generations.
In addition to Instagram, the Ducati Museum is also present on Facebook (https://www.facebook.com/Ducatimuseum), where it has long been sharing anecdotes, archive images and stories related to the past and present of the brand. A story that can also be experienced in person: the Ducati Museum and Factory (https://www.ducati.com/gb/en/borgo-panigale-experience?tab=Discover) in Borgo Panigale are open to visits and welcome thousands of enthusiasts from all over the world every year. A unique opportunity to discover almost a hundred years of innovation and passion and observe up close how the bikes, that make Ducatisti of every generation dream, are created.
https://media.ducati.com/dam/Museo+Ducati+instagram+channel_UC822216_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f704f322e5d02b0003fc8f23a5e61fd fc61fec39ddff8368abd9e232541a4630b96c1566e435a27e0 507a7da7eb860433) https://media.ducati.com/dam/Adriano_+Bruno_+Marcello+Cavalieri+Ducati+in+1938_ UC822214_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f09fe6463b43acd67ef3824f6be664f 45a9119e6b2289ffa1474741b10f5f869d5021584fbf90e3ba 4a9efd1f2ea88cd8) https://media.ducati.com/dam/Fabio+Taglioni_+1979_UC822215_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f28a9d884365991c3ad525c8a153d97 95c2dd50e30469ea12f02d6255179c5488df93f8a7aeea2068 f4808b3adb70b23a)
https://media.ducati.com/dam/Ducati+Cucciolo+T+50_+1950_UC822224_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f26ee1b3436b603c2731935f4cfa1c0 6c92aac6334aeaecbc200d7be76d00fdd0128a046eb5a7da87 c8d40702923b245d) https://media.ducati.com/dam/Paul+Smart+_+Bruno+Spaggiari+at+200+Miles+of+Imola _+1972_UC822217_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83fad04cc57b9ab22b3c5ca4a800664ce 0c4ad19623c2edd82685304d6a2e6bccbe1fbd25519ffb4b45 d6b073c208c135b2) https://media.ducati.com/dam/Ducati+60_+1949_UC822222_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f86fda861c057b92e653e98d47c2111 047fadf6f03dd499b1536fd992d42f4aa76b0b5708d9918d4f 7a4d62e9c5b812ca)
https://media.ducati.com/dam/Ducati+916_+1994_UC822223_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f35842931ba68a13ef51c462d066dfe 2b99b95de89f7faf07527822e9c10dcad04841ed012db7f2a2 d2c728466e73e249) https://media.ducati.com/dam/Carl+Fogarty+_1999_UC822220_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f4dec0740e1a1d2655772bbbbc2b1e2 aedc703a580061a03c247807d46356ea9077efbe0429603e47 3b1285d4997581f1) https://media.ducati.com/dam/Troy+Bayliss_+2001_UC822219_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f3f219616c2a0a90e6df8b45fde83d6 111772b1cb49cdab1bcdb35e906a15dc5707b3d5e8e86f5eef 62ddce34418ca0c1)
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Ducati | Monday 7 July 2025
On its founding anniversary, Ducati launches on Instagram the account dedicated to the narration of its history
Ducati celebrates its historical heritage by launching the official Instagram profile of the Ducati Museum (@museoducati (https://www.instagram.com/museoducati/)), a digital space designed to narrate its history and make generations of enthusiasts dream
The 4 July 2025 marks the 99th anniversary of the birth of the Bologna-based manufacturer: almost a century of innovation, passion and love for beauty that have redefined the concept of excellence on two wheels
With the opening of the channel begins the path that will accompany the community of Ducatisti toward the great centenary appointment in 2026
Borgo Panigale, Bologna, 7 July 2025 – It was 4 July 1926 when, in the heart of a Bologna which was experiencing the scientific ferment of Guglielmo Marconi's discoveries and technological progress, Antonio Cavalieri Ducati, together with his sons Adriano, Bruno and Marcello, founded the "Società Scientifica Radio Brevetti Ducati". A company initially specialised in radio communication technologies, destined to evolve over time into what it is today: a global icon of two wheels, capable of combining technological innovation, passion and a taste for beauty in a unique way.
The turning point for Ducati came in the post-war period, with the production in 1946 of the Cucciolo, a small auxiliary engine applicable to bicycles, marking the entry of the brand into the world of two wheels. From that moment on, the Company began a journey of research, evolution and continuous innovation that has led it to establish itself as one of the most prestigious companies of Made in Italy today, capable of creating motorcycles that are a magical combination of sophisticated technology and sensual beauty, on the road and on the track.
From the Ducati 60 , the first motorcycle entirely produced by the Borgo Panigale company in 1949, to the popular Scrambler of 1962, passing through the birth of the Monster in 1992 up to the stylistic and technical “revolution” of motorcycles such as the 916 of 1994 and the multifaceted Multistrada of 2003, Ducati’s history is made up not only of iconic models but also of leading protagonists and memorable sporting achievements.
These include Fabio Taglioni, the engineer who adapted desmodromic distribution to the first racing bikes, leaving a distinctive technical solution as a legacy that still characterises the racing DNA and the sportiest proposals of the brand. This is intertwined with historic victories, from the first successes in long distance races of the mid-1950s, to the triumphs of Paul Smart and Bruno Spaggiari at the 200 Miles of Imola in 1972, passing through the many successes in Superbike in the 1990s with legendary riders such as Carl Fogarty and Troy Bayliss, up to the first MotoGP title won by Casey Stoner in 2007: the history of Ducati is studded with momentous events that have made it one of the most beloved and successful brands on the international motorcycling scene. A sporting tradition of excellence confirmed even in more recent years, with Ducati crowned MotoGP World Champion for three consecutive years (2022, 2023 and 2024) and consolidating its supremacy in World Superbike with 20 Manufacturers' World Titles.
Almost one century after that historic date, Ducati now wants to tell its story on Instagram too, with the birth of the official profile of the Ducati Museum (@museoducati (https://www.instagram.com/museoducati/)). A digital space designed to preserve and share the historical, engineering and sporting heritage of the Borgo Panigale brand with the global community of enthusiasts and with new generations.
In addition to Instagram, the Ducati Museum is also present on Facebook (https://www.facebook.com/Ducatimuseum), where it has long been sharing anecdotes, archive images and stories related to the past and present of the brand. A story that can also be experienced in person: the Ducati Museum and Factory (https://www.ducati.com/gb/en/borgo-panigale-experience?tab=Discover) in Borgo Panigale are open to visits and welcome thousands of enthusiasts from all over the world every year. A unique opportunity to discover almost a hundred years of innovation and passion and observe up close how the bikes, that make Ducatisti of every generation dream, are created.
https://media.ducati.com/dam/Museo+Ducati+instagram+channel_UC822216_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f704f322e5d02b0003fc8f23a5e61fd fc61fec39ddff8368abd9e232541a4630b96c1566e435a27e0 507a7da7eb860433) https://media.ducati.com/dam/Adriano_+Bruno_+Marcello+Cavalieri+Ducati+in+1938_ UC822214_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f09fe6463b43acd67ef3824f6be664f 45a9119e6b2289ffa1474741b10f5f869d5021584fbf90e3ba 4a9efd1f2ea88cd8) https://media.ducati.com/dam/Fabio+Taglioni_+1979_UC822215_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f28a9d884365991c3ad525c8a153d97 95c2dd50e30469ea12f02d6255179c5488df93f8a7aeea2068 f4808b3adb70b23a)
https://media.ducati.com/dam/Ducati+Cucciolo+T+50_+1950_UC822224_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f26ee1b3436b603c2731935f4cfa1c0 6c92aac6334aeaecbc200d7be76d00fdd0128a046eb5a7da87 c8d40702923b245d) https://media.ducati.com/dam/Paul+Smart+_+Bruno+Spaggiari+at+200+Miles+of+Imola _+1972_UC822217_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83fad04cc57b9ab22b3c5ca4a800664ce 0c4ad19623c2edd82685304d6a2e6bccbe1fbd25519ffb4b45 d6b073c208c135b2) https://media.ducati.com/dam/Ducati+60_+1949_UC822222_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f86fda861c057b92e653e98d47c2111 047fadf6f03dd499b1536fd992d42f4aa76b0b5708d9918d4f 7a4d62e9c5b812ca)
https://media.ducati.com/dam/Ducati+916_+1994_UC822223_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f35842931ba68a13ef51c462d066dfe 2b99b95de89f7faf07527822e9c10dcad04841ed012db7f2a2 d2c728466e73e249) https://media.ducati.com/dam/Carl+Fogarty+_1999_UC822220_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f4dec0740e1a1d2655772bbbbc2b1e2 aedc703a580061a03c247807d46356ea9077efbe0429603e47 3b1285d4997581f1) https://media.ducati.com/dam/Troy+Bayliss_+2001_UC822219_Thumb.jpg (https://click.email-sf.ducati.com/?qs=64eda279f42ca83f3f219616c2a0a90e6df8b45fde83d6 111772b1cb49cdab1bcdb35e906a15dc5707b3d5e8e86f5eef 62ddce34418ca0c1)