webteam
01-Oct-2025, 20:13
https://www.ducatisportingclub.com/images/2019_ducati.png
line
Ducati UK | Wednesday 1 October 2025
Ducati Expands UK Presence with Opening of Ducati Stoke
Ducati strengthens its dealer network with a new showroom in Staffordshire
New store offers full Ducati and Scrambler model range, apparel, accessories, and certified Ducati Service
British Superbike rider Scott Redding joins Ducati UK and Ducati Stoke for the grand opening celebration
Silverstone, 1 October 2025 - Ducati is proud to announce the opening of Ducati Stoke, the latest addition to its expanding global retail network, which now boasts over 800 sales points in more than 90 countries worldwide. The new showroom, located in Newcastle-under-Lyme, Staffordshire, marks the first official Ducati dealership for Bob Sheldon, a well-established figure in the motorcycle sales industry.
Following a complete relocation and extensive renovations to meet Ducati’s premium retail standards, the store has officially opened its doors. Ducati Stoke offers the full range of Ducati and Scrambler Ducati motorcycles, as well as genuine accessories, apparel, and access to the Ducati Approved certified pre-owned programme. Customers can also explore models through the Ducati Configurator (https://configurator.ducati.com/bikes/gb/en) or book a test ride (https://contact.ducati.com/gb/en/lgf/test-ride/light?_gl=1*ldwaqx*_gcl_aw*R0NMLjE3NTMxODcwOTIuRUF JYUlRb2JDaE1JMGNhcjdialFqZ01WVUpsUUJoMUtEZ3VyRUFBW UFTQUFFZ0t3MmZEX0J3RQ..*_gcl_au*MTg5ODQzOTE2LjE3NT E1NTM4MjQ.*_ga*MzA1MzgwNzEzLjE3NTE1NTM3Nzg.*_ga_8W 811JZPVD*czE3NTg4OTkzNjAkbzY3JGcxJHQxNzU4ODk5NTYzJ Go2MCRsMCRoMA..) online at Ducati.com (https://www.ducati.com/gb/en/home/).
The new site is staffed by a team of highly trained Ducati specialists, including qualified technicians with a long history and experience with Ducati and dedicated sales professionals, all committed to delivering a first-class Ducati ownership experience.
The grand opening celebration took place on Saturday, 27 September, with a ribbon-cutting ceremony led by Ducati UK Managing Director, Fabrizio Cazzoli, alongside store owner Bob Sheldon and British Superbike rider, Scott Redding.
The event was hosted by Motorsport TV presenter Grace Webb, who conducted an exclusive on-stage interview with Scott Redding, discussing highlights from the current British Superbike Championship, as well as Ducati’s latest model range. Grace and Fabrizio also discussed the current 2025 models, including the newly revealed model year 2026 Panigale V4R (https://www.ducati.com/gb/en/bikes/panigale/panigale-v4-r), Diavel RS (https://www.ducati.com/gb/en/bikes/diavel/diavel-v4-rs), and Multistrada V4 RS (https://www.ducati.com/gb/en/bikes/multistrada/multistrada-v4-rs).
To stay informed about Ducati's upcoming product releases, including the 2026 model line-up, fans and customers are encouraged to follow the Ducati World Première series at Ducati.com (https://www.ducati.com/gb/en/home/ducati-world-premiere).
Bob Sheldon, Owner of Ducati Stoke - “Opening Ducati Stoke is a proud moment for me and the entire team. Ducati is an iconic brand with a rich racing heritage and a reputation for engineering excellence. We’re excited to bring this experience to riders in Staffordshire and to offer a destination where Ducati fans can connect, explore the latest models, and receive expert service and support.”
Fabrizio Cazzoli, MD of Ducati UK Ltd - “ We are delighted to welcome Bob Sheldon and the entire team at Ducati Stoke into the Ducati family. Their passion for motorcycles and commitment to delivering exceptional customer experiences perfectly reflects the values of our brand. This new showroom not only strengthens our presence in the UK but also brings the Ducati spirit closer to our growing community of enthusiasts in Staffordshire and beyond.”
https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-11_UC852885_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f44d3be282e2e8a35ff15f544682fcd 61ecea8ec9c99bf9bd27046e72c1183618805c880f2ff08025 a424fb7729cd766a) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-30_UC852887_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f2a637230ed85b7a54f36ab7f06de36 5183b66262e93173ce176edaea7ae6bda6b97f86e67eba5cf3 b498a723bc914fd9) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-25_UC852886_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f92475eb81ebbbf9417913947ffdf79 63ddac26ea0fefa67650c1c3af077d1216ad2bf55e67064ce2 dea3c2487873cf3c)
https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-35_UC852888_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f327e2126de9479d11d894f159d9ceb ec96d6700e05c577dc4456abb190ab9ac6fb02fb267c6c6995 67493b5ca157d056) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-31_UC852889_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f2fabdf7682fd5bb4d0a501a2e205d5 13bdb1bb7776856abf63ebcbf010b24ed86612d1f9989768c3 73f5a3d74d3ced27) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-1_UC852884_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284fab0f7dfec958e47ed0d082537a80e2 eb15ede0bac85cf32fd6788341d94b740ce503bb8c8349f346 e00ed6b6d19faed2)
https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-3_UC852882_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f89d497bd2ab349f65a41ad889cc6c3 a0ea78e29fb5fc36fd23c49ffba94f1305cd8b78cdfbc3c6e7 a0c37e99f3d227f0) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-8_UC852883_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f05ca980bba0acff4edb69d41f78ab8 c142752e0b95208e8c8af0e2c6bbf79d4ff303110d13c66215 64cb52448688fe5b)
line
Ducati UK | Wednesday 1 October 2025
Ducati Expands UK Presence with Opening of Ducati Stoke
Ducati strengthens its dealer network with a new showroom in Staffordshire
New store offers full Ducati and Scrambler model range, apparel, accessories, and certified Ducati Service
British Superbike rider Scott Redding joins Ducati UK and Ducati Stoke for the grand opening celebration
Silverstone, 1 October 2025 - Ducati is proud to announce the opening of Ducati Stoke, the latest addition to its expanding global retail network, which now boasts over 800 sales points in more than 90 countries worldwide. The new showroom, located in Newcastle-under-Lyme, Staffordshire, marks the first official Ducati dealership for Bob Sheldon, a well-established figure in the motorcycle sales industry.
Following a complete relocation and extensive renovations to meet Ducati’s premium retail standards, the store has officially opened its doors. Ducati Stoke offers the full range of Ducati and Scrambler Ducati motorcycles, as well as genuine accessories, apparel, and access to the Ducati Approved certified pre-owned programme. Customers can also explore models through the Ducati Configurator (https://configurator.ducati.com/bikes/gb/en) or book a test ride (https://contact.ducati.com/gb/en/lgf/test-ride/light?_gl=1*ldwaqx*_gcl_aw*R0NMLjE3NTMxODcwOTIuRUF JYUlRb2JDaE1JMGNhcjdialFqZ01WVUpsUUJoMUtEZ3VyRUFBW UFTQUFFZ0t3MmZEX0J3RQ..*_gcl_au*MTg5ODQzOTE2LjE3NT E1NTM4MjQ.*_ga*MzA1MzgwNzEzLjE3NTE1NTM3Nzg.*_ga_8W 811JZPVD*czE3NTg4OTkzNjAkbzY3JGcxJHQxNzU4ODk5NTYzJ Go2MCRsMCRoMA..) online at Ducati.com (https://www.ducati.com/gb/en/home/).
The new site is staffed by a team of highly trained Ducati specialists, including qualified technicians with a long history and experience with Ducati and dedicated sales professionals, all committed to delivering a first-class Ducati ownership experience.
The grand opening celebration took place on Saturday, 27 September, with a ribbon-cutting ceremony led by Ducati UK Managing Director, Fabrizio Cazzoli, alongside store owner Bob Sheldon and British Superbike rider, Scott Redding.
The event was hosted by Motorsport TV presenter Grace Webb, who conducted an exclusive on-stage interview with Scott Redding, discussing highlights from the current British Superbike Championship, as well as Ducati’s latest model range. Grace and Fabrizio also discussed the current 2025 models, including the newly revealed model year 2026 Panigale V4R (https://www.ducati.com/gb/en/bikes/panigale/panigale-v4-r), Diavel RS (https://www.ducati.com/gb/en/bikes/diavel/diavel-v4-rs), and Multistrada V4 RS (https://www.ducati.com/gb/en/bikes/multistrada/multistrada-v4-rs).
To stay informed about Ducati's upcoming product releases, including the 2026 model line-up, fans and customers are encouraged to follow the Ducati World Première series at Ducati.com (https://www.ducati.com/gb/en/home/ducati-world-premiere).
Bob Sheldon, Owner of Ducati Stoke - “Opening Ducati Stoke is a proud moment for me and the entire team. Ducati is an iconic brand with a rich racing heritage and a reputation for engineering excellence. We’re excited to bring this experience to riders in Staffordshire and to offer a destination where Ducati fans can connect, explore the latest models, and receive expert service and support.”
Fabrizio Cazzoli, MD of Ducati UK Ltd - “ We are delighted to welcome Bob Sheldon and the entire team at Ducati Stoke into the Ducati family. Their passion for motorcycles and commitment to delivering exceptional customer experiences perfectly reflects the values of our brand. This new showroom not only strengthens our presence in the UK but also brings the Ducati spirit closer to our growing community of enthusiasts in Staffordshire and beyond.”
https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-11_UC852885_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f44d3be282e2e8a35ff15f544682fcd 61ecea8ec9c99bf9bd27046e72c1183618805c880f2ff08025 a424fb7729cd766a) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-30_UC852887_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f2a637230ed85b7a54f36ab7f06de36 5183b66262e93173ce176edaea7ae6bda6b97f86e67eba5cf3 b498a723bc914fd9) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-25_UC852886_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f92475eb81ebbbf9417913947ffdf79 63ddac26ea0fefa67650c1c3af077d1216ad2bf55e67064ce2 dea3c2487873cf3c)
https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-35_UC852888_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f327e2126de9479d11d894f159d9ceb ec96d6700e05c577dc4456abb190ab9ac6fb02fb267c6c6995 67493b5ca157d056) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-31_UC852889_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f2fabdf7682fd5bb4d0a501a2e205d5 13bdb1bb7776856abf63ebcbf010b24ed86612d1f9989768c3 73f5a3d74d3ced27) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-1_UC852884_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284fab0f7dfec958e47ed0d082537a80e2 eb15ede0bac85cf32fd6788341d94b740ce503bb8c8349f346 e00ed6b6d19faed2)
https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-3_UC852882_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f89d497bd2ab349f65a41ad889cc6c3 a0ea78e29fb5fc36fd23c49ffba94f1305cd8b78cdfbc3c6e7 a0c37e99f3d227f0) https://media.ducati.com/dam/DUCATI+STOKE+25_SOCIAL-8_UC852883_Thumb.jpg (https://click.email-sf.ducati.com/?qs=727a2fb5a7d6284f05ca980bba0acff4edb69d41f78ab8 c142752e0b95208e8c8af0e2c6bbf79d4ff303110d13c66215 64cb52448688fe5b)