| Progress, you can't stop it but you don't have to buy it!
Ducati development it not entirely driven by what the customer wants. Like any company it is driven by the competition and the need to compete in the market place.
Ducati need to make money. The company has a top brand image and can make money from stuff other than bikes.
Since TPG took over, more and more non bike stuff has become available. Developments with the 749/999 meant that they were easier and less expensive to put together. TPG want to make money like any other business, they have to for long term survival.
It has been said 1,000,000 time before. How do you replace an Icon, the 748/916/996/998 series. Icon will always have their admirers and people who wan to own a piece. Others want to own the new improved recipe.
In 20-30 years time which bike will Ducati be re-creating??? the 748/..... series or the 749/......??
The really important bike for Ducati in terms of sales in the Monster. Get that wrong and the writing is on the wall.
ramblings over.
Ray  |