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Old 10-Apr-2005, 14:33
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Mad Dog Bianchi Mad Dog Bianchi is offline
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Bikes: ST4S
 
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That's it. Management makes bad decisions, does not invest in R&D, does not develop a newer up to date product and blooey, company goes under and they get rewarded....usually big time...
Brit bikes bit the dust for the same reasons. They refused to march with the times and come up with serious competition. H-D has been lucky in that they finally worked out their reliability problems and found that there was a large group of folks who liked the antique feeling of a HD (as long as it started and ran somewhat reliably). Niche marketing.
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