Quote:
Originally posted by ziggi
That doesn't make great reading from an economic view point. Ducati make some of the worlds finest motorcycles, has one of the worlds sexiest brands and can only break even or make 7M euro loss! What's going on? |
As with lots of things, it makes good news to report the extremes.
If you check out the financial reports as presented to Ducati board then you get the bigger reported picture. If you're into that sort of thing it's easy to find on the Ducati portal.
The reports are somewhat different to those currently in the news.
[Edited on 24-8-2005 by guest1]