| Well - I said it direct to Ducati and I'll say it again here:
They've (Ducati that is) have lost the ability to read the Sports Touring market, combine that with:
a) reducing the ST range offering, and
b) the death of the "Yellow Brand Signature" across the range of bikes and supporting products ie clothing etc..
And the net result is that they have disenfranchised themselves from a core group of Ducatista (as well as a group of motorcyclists that would have switched into Ducati from less capable products).
In my case - why should I buy another Ducati when they do not do my beloved yellow in the ST range, or if persuaded, buy a red one, but wait a minute - if the ST4s range is deleted then I can't buy it in any colour for love nor money - bonkers!!
This is a marketing strategy of bean counting fools who sit behind desks and probably drive Korean cars.
Yours
Athelstan
Retired Business Communications Strategist
Clients Included: Slazenger, Jaguar, EDS, Unaxis |