[Davieravie]

Brand? Brand comes into marketing. If you market something then it becomes popular, over exposure. Ducati want to sell bikes to make money, Ducati wants to win races to get advertising revenue, sell everything from Ducati bikini's to spare parts. Its a business at the end of the day. Is it in decline??? Only the accountants and Chief Execs will tell you. Take from the "brand" what you want want. Im still happy.