| I'll tell you what else I reckon Ducati's problem is...they build bikes that are just far too 'good' and 'evocative'...let me explain.
With UJM's they're out of date after a year, and DEFINATELY old hat after two. Trouble is, Ducati build bikes that a different sort of owner buys, loves, cherishes, and keeps. And keeps. And keeps. Then after 5+ years of ownership spends a load more cash on doing it up a bit after it's got a little tatty. And then after 10 years (Like my 888) feels like it's an absolute classic and part of 'the family.' Bang goes people rushing to update to the latest model each year or two! If Ducati's were a bit crapper and were superceded by a considerable margin every two years then their turnover of new buyers would probably be more. They're just too 'soulful' and nice to own, for their own good! |