| The dealer will have a dealer price, DUK as importer will have distributor margin which they are now using to pay for the 0%, that DUK margin would have been used for marketing/advertising or other promo but they must need to move bikes at a quiet time of year. More than likely DUK will be getting a good price for the deal from the finance company for the zero finance, they'll get that because of the expected volume, it'll be a way better rate than a dealer can get. You should still be able to haggle, you've probably got a trade in and the dealer/DUK won't be financing the whole bike so the dealer can tell DUK whatever he likes on the balance needed to finance the deal, obviously the dealer knows the game anyway and will play fair with DUK but will want the sale as well. DUk are paying for the deal, they must be under pressure to move more units or have got their forward order wrong and have bikes due to be shipped to them without shops or customers for them. |