| Here's my take...
If Ducati are struggling to sell the base model bikes then why have them in the range, and why build so many? Surely it's supply and demand? Why build a load of stuff that no-one wants?
If the demand isn't there to sell the amount of bikes they need for a profit, then they need to sell more of the bikes there IS a demand for. Why not offer deals on the S models? They must be selling as they're not in the offer. The R range should remain exclusive, so why not have:
749/999 Dark/Base model. All black, black frame, black wheels, entry level. Let people bling them up as they want, Biposto and Monoposto, cheaper (Sachs/Boge) non Ti Ni suspension, old style swingarm.
749S/999S. Red and yellow, red and black frames, black wheels, new swingarm, full Ti Ni Showa suspension. Same engine as the Dark, but supply the bike with a Termi exhaust and a few carbon bits, Biposto and Monoposto with numberboards.
749R/999R. Homolgation special. Red only, limited numbers, tricked up motor. Full Ohlins, comes with Termi full system, carbon fairing, no expense spared. Only build the minimum required to keep demand and resale high.
Surely that makes more sense?
[Edited on 24-1-2006 by Twinfan]  |