Quote:
Originally posted by Sandbar
Quote: Originally posted by keefer
........if not a member you pay a fee for a add
[Edited on 29-1-2006 by keefer] |
and then the fee gets added to the price - so who exactly ends up paying??
sandbar
www.sandbarcomposites.co.uk
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I’ll play devils advocate, advertising and marketing helps sell more product, in some areas, like carbon fibre , mould costs have a major influence on the finished costs, selling more splits that mould cost and reduces the price for the consumer. On top of that carbon production is labour intensive so for good pricing you need to source cheap labour, that’s not the UK, its China or Taiwan but you can’t go there without volume that’s where marketing and advertising comes in again, it increases the volume to levels where it is cost effective and reduces the price to the consumer or allows the manufacture to invest in new technologies and materials and gives the consumer more choice and better quality. The end result is the customer gets cheaper prices and better kit that’s how every everything else works, electrical goods, computers even motorbikes.
So yes, advertising does have a cost to the advertiser but no, it doesn’t always mean the customer pays for the product, they might actually pay less.......