Wake up and smell the coffee.
The whole point of the design is to provoke a response - good or bad.
Like BDG decries the 999 owners - at least in a few years time he'll be able to remember the bike - godawful ugly to some but beautiful to others.
Lloyds building is another example - I can remember exactly what it looks like - bloody awful and imho a disaster in engineering design - but I can remember it.