Having recently bought a 999 it has surprised me how many owners of the old shape bike will never buy the new one despite it being a better bike.
Ducati desperately need sales and have produced a better bike yet the owners of the old bikes won't buy new because in their eyes the old looks better, their sheer vanity may even seal the fate of Ducati, is this loyalty ?
Just an observation of mine from a few days ownership. Good news for Ducati is the bike is bloody brilliant and dare I say it full of character the likes none of my Japanese bikes have
