| i don't think this is MCN's fault, its Ducati's inability to accept that the way they market product and released info to the press has not adapted to reflect the changes the internet has brought and the need for printed magazines to beat the websites with stories. |The new bike must be past the concept stage , taking a critical path back from a November launch in Milan means that given a "normal"lead time of 60 -90 days for components, time to run a small preproduction batch, manufacturing moulds for fairings and other unique parts and testing it all works, the design has to be somewhere near final now. Compare the route Ducati take to a succesful European brand like Triumph which is increasing sales , they allow limited press publication of the prototyping and testing of new models in the likes of MCN, it doesn't harm sales as the dealers and customers then know what is coming not speculating on it. I don't understand why Ducati don't releave visuals on concepts onto their own website to stop the speculation other than thinking they'll lose the impact from its launch, not much use if you've lost 5 month sales and upset dealers and customers in the process.  |