The remove the helmet at a fuel pump is an attempt to i/d a rider so as to avoid the thousands of £'s worth of drive offs a year, thats all.
If they want you to take the lid off prior to coming in the shop then i would go with that as well, and clearly they will shout over the tannoy before they let you have fuel.........
same old story really the minority of criminals ruining it for the majority law abiding people.
Id just comply and not take it too personally.
