[jeff st4s]

If big business wants to put money into Ducati as an investment and it does not work, then thats life.
As customers of Ducati we end up paying due to the size of the company in higher purchase/running costs, but that is our choice.
Harley was bailed out several times as it was the only viable US bike manufacturer, not because it was any good.
This was supported by my bike riding American friends who were equally annoyed they were spending tax payers dollars keeping them afloat.

There are no blinkered stereotype views here!