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| Originally Posted by Ian That is right Tony, the cost attached was the truck at the Brands Hatch round. As I was involved with making the decision to bring that truck to Brands I can tell you what my thoughts on it were at the time: The plan was that a lot of Ducati dealers would get their known customers together, arrange a ride in, have special parking next to the truck and we had the opportunity of using the truck to gain new members, - in reality it was part marketing exercise to get new members, - so perhaps the cost could have been spread into a marketing section on our books, but I am not sure that we have a marketing budget! In reality the dealer take up was disappointing, - with DLS/DLC raising most interest with their ride in. It was also a good opportunity for a number of people who were thinking about joining for 2006 to come along and meet the club and see what it is all about. It could have been used by riders as a focal point for their existing sponsors and potential sponsors. Looking back I do not think anybody used it to its full potential but we live and learn. It did keep us dry on the Saturday night when the storm came in! |
Sure, thanks Ian.
I wasn't commenting on the reasons behind the decision, only the facts as they had been explained to me.
