| I've read somewhere that Ducati has the second highest "customer fidelisation rate" after Harley. I think we can define that rate by the percentage of people who will only buy that brand of bike after having bought one.
I think Ducati's rate was around 30% and HD 40%. And I did remember Honda being far behind with something like 11%... No idea for KTM though... But I didn't know KTM sells 3 times more bikes than Ducati, will have to check figures in France because to me it seemed quite a "marginal" brand far behind BMW and the japanese brands. |