The one liners often indicate the "mentality" of the rider, and general attitude to other road users. Things like "The bike in front is still...in front" opens up your psyche as a person who's not happy to sit behind a car and may take risks to stay ahead. It's really easy to read things into the witty stuff we can dream up to put on the bottom of a plate.
The plate makers name doesn't have to be highly visible just on there. It should also have the post code included.
http://www.dvla.gov.uk/vehicles/regm...tishstand ard I've had a few sets made up recently for the family cars at Halfords, the makers details are tiny and can't be read unless you're really looking. (lettering is almost the same colour as the background).
It doesn't have to be in bold black across the bottom, they're just trying ot get a free advert out there.
[Edited on 30-6-2004 by Mr_S]