Buell Gone! MV for sale!
 

Harley Davidson’s earnings just came in and third-quarter net income dropped 84%.

The company plans to discontinue its Buell product line and sell its MV Agusta unit, essentially exiting the sport bike market.

“The fact is we must focus both our effort and our investment on the Harley-Davidson brand, as we believe this provides an optimal path to sustained, meaningful long-term growth,” CEO Keith Wandell said in the release.

Buell motorcycles will be discontinued, resulting in the loss of 180 jobs over time and MV Agusta will be sold. The troubles are substantial and the work necessary to rebuild is enormous.

Oh Dear! Oh Dear!

84% drop -WOW !!! thats got to hurt

That's got to be bad for MV-HD have only just acquired them..........so is that MV finally down the tubes then??

John

Would explain Tamborini leaving.......

The MV was his proudest achievement.......

84%......that sounds almost terminal for HD

Anyone fancy a cheap fatboy (only in Brighton....)

You've got to believe it hurts-watch Eric Buel announce the closure-the poor guy is almost in tears.

http://www.buell.com/en_us/

John

I was nearli in tears watching and listening to the man.
Tragic

lapman

Mines not gone,still in the garage;) was tough watching Erik:( have to wait and see what happens next, as far as I`m aware no MVs were sold in the UK thru HD dealers.

Suddenly I`m riding a classic:lol: