Bloody good advert.. it shocked me and that what its suppose to do, Did bring back bad memories though.

ditto above . needed a large drink after seing it ,It happend to me last year, one day old 998r wrote off . I hope it makes car drivers think.

These adverts do work. When the old adverts were screened ages ago, nearly all of my customers commented that they didn't realise how vunerable motorcyclists were and that they took more care in looking out for us as a result.

Andy I take your point and think you were brave to put it forward, but I know of several bike cops who have been killed or seriously injured when in full dayglo gear and blue lights and headlights on. If drivers aren't looking for us then they won't see us no matter how carefully we ride. And some drivers don't care anyway.

The adverts can only do us good in my view.

"So what's the point of this? These comments serve no useful purpose in this literal context!"

Because its just about scare tactics and i disagree! because of.......

"hope it makes more car drivers aware."

"yea its good theyre raising awareness for bikes again, well needed!"

There is a tendancy to see it all one way and it aint! thats my point!