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-   -   Sponsorship Does Work (/showthread.php?t=37449)

phillc 11-Oct-2006 13:44

Sponsorship Does Work
 
There's been a couple of threads on here over the last day or two about people offering or looking for sponsorship. I just wanted to say that even at the club racing level, sponsorship does generate business.

At Snetterton I was talking the Doug C about the sponsorship on his DD bike, as it was such a well turned out machine.

For those that don't know, DSC member Rally sponsors Doug, in the name of his business The Station (http://the-station.com/). This is a video post-production facility located in Soho, London.

I work for an archival footage department within a major UK broadcasting and publishing organisation.

To cut a long story short, I've sent some of our business Rally's way.

I hope he doesn't mind me posting this here, but just thought it might be useful for anyone wondering about whether DD bike sponsorship is worth it, especially for non-motorcycle related businesses. In short, it is!

Dougducati 11-Oct-2006 13:50

Well said sir. I greatly appreciate the opportunity given to me by Rally. Couldn't have gone racing any other way.

There's still plenty of space on those fairings for more names so don't be shy!!

TP 11-Oct-2006 14:03

That's wicked, well done :D

And thanks for posting that.

domski 11-Oct-2006 14:59

Yep good stuff.

:D

Henners 11-Oct-2006 15:16

I can't begin to tell you how much business has been generated by my sponsorship of riders and teams in this years DD :)

Tonio600 11-Oct-2006 15:35

If my name could bring extra visitors to the KapitalMoto website, that would be great ;)

phillc 11-Oct-2006 15:38

Quote:

Originally Posted by Tonio600
If my name could bring extra visitors to the KapitalMoto website, that would be great ;)


It does Tonio. I've already told you that the KM website gets referrals from Planete Ducati and Tonio82! :-)

Tonio600 11-Oct-2006 15:40

I didn't know you get visitors from Planete, that's cool...

Ozz 11-Oct-2006 15:51

Ooh I hope I get some exposure next year....:eek:

Rally 12-Oct-2006 18:55

I must admit, no one is more surprised by getting some work out of having the company name on the side of the bike than me!

I should point out that, like most sponsorship at club level I suspect, it isn't really a commercial decision. It's my bike, my mate riding it and a pleasure to see it go round. Actually getting work out of it is a real bonus! If any of you DDers want sponsorship, you're going to have to excersise those networking skills and find someone with an interest in bikes.

Thanks for the job Phill. It made my partners stop rolling their eyes every time I mention bikes... for a while at least ;)

Jon 12-Oct-2006 19:20

I've got to agree with Rally on this one. I never really thought sponsoring at club level would bring any type of return. Even at bsb/bss level its only the really top guys on Airwaves and Rizla, etc, bikes that get the exposure. I sponsored Jamie Robinson not for commercial reasons, but it meant I could feel part of his team, see the day to day activities durring a race weekend. I also get free passes and wher it applicable hospitality. May I suggest that anyone looking for sponsorship in DD should look further that just placing a sticker on thier bikes and feeling thats enough. KJeep them informed of you progress with a personel race report, If they turn up at a meeting to give you support, make them feel wanted and vital to the team. Every little helps.

Ozz 12-Oct-2006 19:33

Dittoreally. When I sponsored some riders via Adopt a racer I did it to help them out and get free entry to circuits ;) But the side result was I got about 5 clients from it which was a bonus, paid for the sponsorship and enabled me to increase the amount I gave.

The reason I dropped one rider was because I never knew his results or got any feedback. In fact the start of this season I did not even know whether he was racing and if he was which championship! The other 2 sent emails and/or text messages for qualifying and the races.

Jon 12-Oct-2006 19:58

Whats your line of business Ozz?

Ozz 12-Oct-2006 20:06

*cough* accountant

Tonio600 12-Oct-2006 20:08

Quote:

Originally Posted by Ozz
Dittoreally. When I sponsored some riders via Adopt a racer I did it to help them out and get free entry to circuits ;) But the side result was I got about 5 clients from it which was a bonus, paid for the sponsorship and enabled me to increase the amount I gave.

The reason I dropped one rider was because I never knew his results or got any feedback. In fact the start of this season I did not even know whether he was racing and if he was which championship! The other 2 sent emails and/or text messages for qualifying and the races.


I take notes... ;)

Ozz 12-Oct-2006 20:12

Good! :frog:

stevebale 12-Oct-2006 21:44

Rally.. Like you, I just fund a good mate to allow his passion to be a reality.. Sponsorship at this level never will be a head decision, just a heart one..

Jon 12-Oct-2006 23:27

Quote:

Originally Posted by Ozz
*cough* accountant


Accontants, don't you just love em;-)


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