Federico Minoli interview
 

Found this while looking for something else, and thought you might like to read it too. Short interview with Federico Minoli about Ducati:

http://emagazine.credit-suisse.com/a...6353&lang=e n

Interesting article.

It reminded me of something I read ages ago about the "coolest" brand in the UK being Ducati -

http://news.bbc.co.uk/1/hi/business/2195536.stm

If what Minoli says is even partially true, about this being because of the myth and owner's passion, it highlights to me all the money other brands waste on huge marketing campaigns.