Press Release - Ducati & Puma join forces
 

Tuesday Nov 7 2006 PUMA and Ducati

PUMA AND DUCATI TEAM UP WITH A NEW COOPERATION

PUMA and Ducati today announce a new cooperation: in search of a suitable partner to further develop "PUMA Moto", launched in spring 2006, PUMA has teamed up with Ducati, the world's premier motorcycle manufacturer and one of the top Moto GP teams, to raise sustainable equity and credibility in the greater motorsport market. The new cooperation, initially lasting for three years, contains two separate agreements: first, PUMA will be the footwear official supplier of the Ducati Corse racing teams as of 2007. Second, in a licensing agreement with Ducati Motor Holding, the two companies will create and market co-branded products starting in 2007.

"We aimed at teaming up with a brand that is deeply rooted in the core business of motorsport without neglecting the sportlifestyle component. Like PUMA, Ducati is known throughout the world for pushing the boundaries of both performance and style, and we believe that this partnership is a perfect way to bring innovative Moto products to our consumers", says Jochen Zeitz, CEO of PUMA AG.


With a total of 12 Riders' and 14 Manufacturers' World Championship titles, Ducati Corse represents an unparalleled racing team. With iconic motorcycles such as the Monster, Ducati Motor Holding is a premier, design-led brand that focuses - like PUMA - on the desirability of its products.

Ducati Motors Holding CEO Federico Minoli: "We are extremely pleased to have PUMA as new partner and supplier. Besides the racing team, there are other parallels between PUMA and Ducati which make them an ideal team: Both brands are consumer-driven, design-led and both are thirsty for innovation and engineering newness."

The common performance and sportlifestyle collection will be launched in spring 2007 and distributed in selected Ducati and PUMA retail stores as well as in wholesale partner stores.



PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.
For further information please visit www.puma.com.

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in seven market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada SportClassic and the new Hypermotard. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won fourteen of the last sixteen World Superbike Championship titles and more individual victories than the competition put together.
Since 2003 Ducati has also been taking part in the MotoGP World Championship. For more information about the Company, please visit our web site at http://www.ducati.com



Copyright - Ducati Corse Press