[antonye]

I popped in there this weekend to see if they had any motorcycle battery chargers (like Optimates) left as they had them on sale last week and I've heard good reports about them.

It was packed in there and typically they didn't have any left either!

I was discussing Aldi's image with the wife, and I don't think they're any cheaper than Tescos/Adsa/Sainsbury's to be honest. The difference is that at Tesco you might get 4 levels of pricing going from "Tesco Basic" (cheapest) > "Tesco Own-Brand" > "Well know brand" > "Tesco Finest" (most expensive).

The difference is that Aldi (etc) only sell one particular item at one price point which makes everything appear to be cheaper.

I'm sure if you walked round Tescos and bought nothing but basics/own-brand it would be just as cheap - although I wouldn't like to comment on quality!