Thread: Ducati apparel
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Old 14-Jun-2011, 16:53
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DSC Member antonye antonye is offline
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Does it matter?

Ducati is an "inspirational" brand, so owning the clothing without owning the bike is all part of the company marketing. Federico Minoli (the previous Ducati CEO) called this the "Harley-Davidson" effect - HD make more money through selling t-shirts than they do motorcycles


I'd rather die peacefully in my sleep like my Grandfather,
than screaming in terror like his passengers.- Jim Harkins

Ducati 748S | Ducati Hypermotard 1100S | Ducati Panigale V4 SP #876 | 600-620SS DesmoDue Racebike #111 <-- Sold!!
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