Quote:
| Originally Posted by antonye Does it matter? Ducati is an "inspirational" brand, so owning the clothing without owning the bike is all part of the company marketing. Federico Minoli (the previous Ducati CEO) called this the "Harley-Davidson" effect - HD make more money through selling t-shirts than they do motorcycles  |
And HD have seen their bikes sales go through the floor in the last 12 months!