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Old 14-Jun-2011, 18:08   #6
DSC Member ChrisBushell ChrisBushell is offline
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Join Date: Oct 2004
Location: Sevenoaks
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Quote:
Originally Posted by antonye
Does it matter?

Ducati is an "inspirational" brand, so owning the clothing without owning the bike is all part of the company marketing. Federico Minoli (the previous Ducati CEO) called this the "Harley-Davidson" effect - HD make more money through selling t-shirts than they do motorcycles

And HD have seen their bikes sales go through the floor in the last 12 months!
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