As Andy says you don't chip it, but you can swap the entire ecu.
I brought the DP kit that included carbon cans, new ecu, different air filter & airbox cover, and a couple of sprockets. I rode the bike to the dealers with the cans & filter/cover on but standard ecu. Once the ecu was changed it was noticeably stronger from 5k all the way up the revs.
I'm sure the dealer (and Nelly too I think) told me you don't need to change the chip if you only change the cans, just alter the settings
as Andy has said.
The bike is loud. It is louder than my 998 with a full 55mm system. I believe though that from a riders perspective most of the noise is induction noise on the ST.
One more thought. BDG on here had a set of DP carbon cans for sale a while back (without chip). I'm not sure if he still has them, so might be worth a mail or U2U to find out.
You should also budget for a smaller front sprocket. This really does liven the bike up which is severely overgeared when standard.
Cheers,
John. (03 ST4S ABS
)