I have subscribed to both these magazines for many years. I believe that "Bike" has gone off the boil recently and is becoming more and more juvenile in its outlook and is now rather like a brochure for the bike manufacturers. Ride on the other hand seems to have a more mature and interesting view of the world.I find that Ride's gear and equipment reviews are useful too. It would of course, be interesting to hear other people's views on this subject.