Shaazam! has spoken
Oil:
Synthetic - Mobil1 15W-50 Car spec.
OilFilter: I prefare the K&N item as it has a nut built into the end for easy removal
Airfilter: K&N again, expensive but reusable with a cleaning / oiling kit both available from:
http://www.pdq1.com or Hein Gerick / M&P etc.
Plugs: I've tried NGK and Platinum plugs and thought the Platinum plugs helped starting (a bit) but I'm not convinced the running is any smoother) - some peeps are saying try a different grade of plug for the rear cylinder as it runs hotter but I've not been down this road yet !!!
Fuel Filter - stick with Ducati OEM I think - following Dereks recommendation I'm moving mine to OUTSIDE of the fuel tank (not sure exactly where yet, mind) but I cant see the logic of having a replacable item - inside the fuel tank). PS - Newer style filter I was sold is metal bodied as opposed to the original plastic one inside the tank.
Cheers - Frank