| Maybe you're right, skidlids. But, had Laconi had the same tyre as Chili, Chili would definitely NOT have won. Chili knows the 999 is faster, hence he used the 999 engine. He just can't get his confidence on the 999.
Being the size of Ducati as a company, they simply can't afford to produce two Superbikes. They have to move on. I think their direction makes sense.
As far as marketing, branding is hugely important. I would draw the parallel with Ferrari, rather than H/D. Again, I think it's a good thing and vital to their health as a company. | 
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